After Building Roku’s Ad Comms Engine, Sarah Saul Joins Creativ Company to Lead Marketing Communications

Creativ Company announced the appointment of Sarah Saul as Vice President of Marketing and Communications, where she will lead the company’s global brand strategy, corporate communications, public relations, content marketing, executive thought leadership, and industry engagement practices.

After helping build and lead global communications for Roku’s multi-billion-dollar advertising and platform business, Saul joins Creativ Company at a pivotal moment as the company strengthens its client marcomms practice and accelerates growth across AI-powered marketing intelligence, creative strategy, and technology.

Throughout her nearly 20-year career, Saul has built communications functions from the ground up, led campaigns around major industry moments including CES, Cannes Lions, SXSW, and TV Upfronts, and positioned executives and brands at the forefront of advertising and technology. Prior to joining Creativ Company, she spent more than seven years at Roku, where she built the communications foundation for its growing advertising business, shaping its voice and presence in the market. Earlier in her career, she held roles at Pandora, The Linux Foundation, Small Girls PR, LEWIS, and other technology companies.

“What really drew me to Creativ Company is the way they’re bringing machine intelligence and human creativity together to change how brands understand and connect with consumers,” said Saul. “I’ve always been excited by companies that are doing things differently and challenging the way an industry operates. The chance to help shape Creativ Company’s story and work alongside the team at such an exciting point in the company’s growth was an opportunity I couldn’t pass up.”

As Vice President of Marketing and Communications, reporting to CEO and Co-Founder Wes Morton, Saul will lead Creativ Company’s integrated marketing and communications strategy. She will help elevate the company and its clients, shape compelling stories around their work, and bring greater visibility to their leadership and ideas. She will also support business development, strengthen executive visibility, and build relationships across the media, entertainment, gaming, advertising, and technology industries.

“Sarah has built her career helping innovative companies turn big ideas into stories that people pay attention to,” said Wes Morton, CEO and Co-Founder of Creativ Company. “She knows how to build brands, shape meaningful conversations, and connect business strategy with storytelling to create impact. As Creativ Company enters its next phase of growth, Sarah will play a critical role in sharpening our voice, elevating our clients and partners, and defining how we show up in the market.”

Saul’s appointment reflects Creativ Company’s continued investment in executive leadership as demand grows for machine intelligent marketing solutions that combine AI-powered insights with strategic creativity. She joins the company as it continues expanding its client portfolio and proprietary technology platform Ellain, helping brands make smarter marketing decisions through data-driven intelligence.

Sarah was recognized by PRNEWS as one of its 2023 Top Women in PR for her contributions to the communications industry and leadership in advancing innovative, high-impact communications programs. She is based in Venice, California.