Freshpaint Announces Easy Way to Make Google Analytics and Ad Platforms HIPAA-Compliant

Freshpaint Announces Easy Way to Make Google Analytics and Ad Platforms HIPAA-Compliant
Freshpaint Announces Easy Way to Make Google Analytics and Ad Platforms HIPAA-Compliant 2

Company enables marketers to restore vital business tools

Freshpaint, a Y Combinator and Intel Capital-backed company, announced a HIPAA-compliant platform that allows healthcare providers to continue using Google Analytics, Google Ads, and Facebook Ads in a way that meets the new HIPAA guidelines.

The Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS) issued guidelines in December restricting online tracking technologies that power tools like Google Analytics and ad platforms like Facebook.

“Since the new HIPAA guidelines around tracking technologies in December, we’ve heard from dozens of healthcare providers how their culture of data is in utter chaos,” said Steven Fitzsimmons, co-founder of Freshpaint. “Moving off Google Analytics isn’t easy. Not only are switching costs high, but healthcare providers have invested heavily in migrating to GA4. And switching ad platforms? There’s no alternative to Google Ads or Facebook for those using them to drive growth.”

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Freshpaint is HIPAA-compliant by default. Instead of throwing out the work that healthcare providers have done to grow their businesses, Freshpaint helps them make GA4, Google Ads, and Facebook Ads HIPAA-compliant.

The problem is the tracking technologies. Switch those out.

Freshpaint creates a safe way for providers to continue using their tools by replacing the problematic tracking technologies that sit between their websites and tools like Google Analytics. Tracking technologies capture as much visitor data as possible and utilize it to improve their ad businesses, putting healthcare providers at risk of being out of compliance.

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Instead of using those tracking technologies, healthcare providers can use Freshpaint’s BAA-supported platform. Freshpaint makes Google Analytics HIPAA-compliant by removing all personal identifiers and PHI before sending the data. For ad platforms, Freshpaint blocks the sharing of sensitive PHI by default.

Using Freshpaint, the end state for healthcare providers doesn’t involve absorbing unanticipated switching costs and losing the investment they’ve already made into their existing technology stack.

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Entropik Raises $25 Million in Series B Funding Round Led By Bessemer Venture Partners and SIG Venture Capital

Entropik Raises $25 Million in Series B Funding Round Led By Bessemer Venture Partners and SIG Venture Capital
Entropik Raises $25 Million in Series B Funding Round Led By Bessemer Venture Partners and SIG Venture Capital 4

With $35 million raised to date, the latest funding will continue to support Entropik’s explosive growth while trailblazing the future of market research for the world’s leading brands

Entropik, a leading AI Powered Integrated Market Research platform provider, has raised $25 million in a Series B funding led by Bessemer Venture Partners and SIG Venture Capital. The round also saw participation from Trifecta Capital, Alteria Capital, and long-time existing investor Bharat Innovation Fund.

Entropik has grown ~7x in the last two years, riding on its patented Emotion AI Technologies and driven by its expansion into the US, Europe, Southeast Asia, and the Middle East. Its unique integrated research platform brings quantitative surveys, qualitative research, online panel & patented emotion AI technologies under one umbrella, making it a one-stop solution for marketing & product organizations. Over 150+ global brands across finance, media, consumer goods, food & beverage, and entertainment leverage Entropik’s consumer research stack to make better consumer-centric decisions faster and more efficiently.

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Ranjan Kumar, Founder & CEO of Entropik, said, “The world is evolving fast, and brands, whose foundation is understanding its consumer preference & behavior, are failing to deliver meaningful experiences. In our mission to enable brands to achieve a robust understanding of its consumer, we are thrilled to have Bessemer Venture Partners and SIG Venture Capital join this journey. The new round also comes as a testament to the rigor and hard work put in by our global team and the trust put by enterprises in our offerings.”

“We are delighted to partner with Ranjan, Lava, Bharat and the entire team at Entropik Tech, in their mission to create a globally leading Emotion AI platform. We believe the strength of the platform lies in its multi-modal, cross-functional capabilities. We are excited to see the team extend their early leadership in the customer research category while continuing to expand into other categories as well,” said Anant Puri, Partner, Bessemer Venture Partners.

Bhavanipratap Rana, Investment Advisor to SIG Venture Capital, said, “Entropik provides a faster and cheaper alternative for businesses to interact and understand customer feedback. In an increasingly digital world, consumer and user insights become core to businesses’ success in cultivating a loyal customer base. Marketers can now measure more accurately and assess consumer feedback with Entropik’s products, like Affect UX, Labs, and Decode. We are excited to invest and support the team at Entropik as they expand into new markets.”

Ashwin Raguraman, Co-founder and Partner, Bharat Innovation Fund, said, “There is a special feeling when you have been at the start of what is an incredible journey. Entropik has grown tremendously, powered by its DeepTech solutions and a high-quality, continuously evolving team. In enabling brands to improve their customers experiences, they are the engine powering how customers interact with their brands better. Their multimodal platform encompassing brainwave mapping, facial coding and voice tonality is globally unique. We hopped on the Entropik train a while back and are very happy to keep buying a ticket to extend our journey.”

With this latest round of funding, Entropik will continue to disrupt consumer research for global brands and build world-class products out of India, enabling research, marketing, and product teams to move towards a more collaborative, agile, and scalable way to conduct research. They will also focus on expanding their footprint across the US, Europe, and Asian markets.

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Zoho Unveils Unified Communications Platform, Launches New Collaboration Tech

Zoho Unveils Unified Communications Platform, Launches New Collaboration Tech
Zoho Unveils Unified Communications Platform, Launches New Collaboration Tech 6

Achieves 30% YoY Revenue Growth and 16 Million+ Users

Zoho Corporation, a leading global technology company, unveiled its unified communications platform, Trident, as well as strengthened collaboration technologies to offer businesses easier ways to communicate across channels, reduce tool-ambiguity, and improve an organization’s overall digital adoption.

Establishing itself as a central work hub and virtual headquarters, Zoho Workplace is a unified office platform that combines collaboration, productivity, and communications tools. It is now a flexible, full-featured business mail and cloud office suite that is built on a common data model and unified through search and AI, enabling users to operate collaboratively and seamlessly across applications.

“The new Zoho Workplace announcements show a deep commitment to creating choice in the digital productivity sector with a broad integrated suite that continues to innovate.”

Commenting on the continued innovation, Zoho Chief Evangelist Raju Vegesna said: “In the past year, Zoho Workplace adoption has accelerated as businesses of all sizes transition to digital-forward, hybrid work. With a clear focus on continued innovation, Zoho is well-positioned to thrive during this time of readjustment. The goal of Zoho Workplace is to enable businesses to unify their work to a point where the line between apps disappears. It’s heartening to see so many new businesses join the Zoho family, using Zoho Workplace as their customizable center of gravity.”

Zoho Workplace has grown 30% year-over-year and now has more than 16 million users. This substantial growth is attributed to increasing business demand for simplified, streamlined solutions that maintain utmost standards for user privacy, as well as rising costs from other collaboration platform providers. Additionally, migrations from Google, Microsoft and GoDaddy to Zoho Workplace almost doubled in 2022.

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Here’s a look at what’s new:

  1. Zoho Trident is a brand new collaboration, productivity, and communication experience platform that combines mail, messages, audio/video calls, calendar, tasks, and more into the same place. It’s also Zoho’s first native desktop app for email and chat. Trident is a move away from individual product experiences, as Zoho works to provide its customers with a unified platform.
  2. The Zoho Voice platform is now a full Phone System integrated directly within team collaboration app Zoho Cliq and web conferencing app Zoho Meeting. This allows employees to make direct line calls and send SMS messages, as well as pick up inbound calls across the apps.
  3. Zoho Webinar, within the Zoho Meeting app, enables businesses to broadcast themselves to thousands of attendees and engage with them using Polls and Q&As. It also includes the ability to present to an audience using virtual file sharing without sharing your screen (saves bandwidth consumption), as well as upload session material prior to the webinar and easily share this with the attendees during the session.
  4. Zoho is releasing a new AI-based grammar tool, BluePencil. This brings writing suggestions and a text editor which can be used on any third-party webpage.
  5. Universal Drag & Drop functionality lets users save time doing things across multiple Workplace products. Drag an email attachment and drop it to your colleague’s chat to send it directly, for example.
  6. Mobile Device Management capabilities and OTP-restricted Emails have been added to the Workplace suite as Zoho focuses on security.
  7. TrueSync has been added to Zoho WorkDrive so that hard drive storage limits are no longer a concern. TrueSync creates a mirror of all WorkDrive files and folders on the desktop so you can seamlessly switch between the cloud and your computer. You can access files locally and make changes without using up hard drive space.

Commenting on the new releases, Dion Hinchcliffe, VP and Principal Analyst of Constellation Research, said: “The new Zoho Workplace announcements show a deep commitment to creating choice in the digital productivity sector with a broad integrated suite that continues to innovate.” He continued: “The improvements to unified communications, the addition of high performance native functionality, improved security, and the addition of new AI capabilities keep Zoho Workplace in the uppermost echelon of productivity suites in my analysis. Zoho Workplace with its newest applications Trident, Webinar within Zoho Meetings, and Phone systems within Zoho Cliq and Zoho Meetings is helping users do their jobs more efficiently and effectively.”

Amanda Dolan-Riddle, CRM Integration Manager at Purolite, commented on the latest updates saying: “For us, one of the big benefits is that all of our offices are communicating so much more freely than they were before and most of that is because of Zoho apps. We have offices in 40 countries so previously, they operated almost like small businesses on their own. They’d come together for a question now and then, but the information is now just being shared much more freely. By adding in Cliq, WorkDrive, and Connect, it’s not just our apps that we’re integrating, but our actual offices. All of that together is really improving the communication throughout our entire company.”

Zoho Workplace Pricing:

Zoho Workplace is available in three editions: Standard is $3 per user per month. Professional is $6 per user per month. Zoho Mail is $1 per user per month.

Zoho Privacy Pledge

Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company owns and operates its data centers, ensuring complete oversight of customer data, privacy, and security. More than 80 million users around the world, across hundreds of thousands of companies, rely on Zoho everyday to run their businesses, including Zoho itself.

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Introducing Infosys Equinox Studio: Cloud Native, Low-Code Solution Delivering Hyper-Personalized E-Commerce Experiences

Introducing Infosys Equinox Studio: Cloud Native, Low-Code Solution Delivering Hyper-Personalized E-Commerce Experiences
Introducing Infosys Equinox Studio: Cloud Native, Low-Code Solution Delivering Hyper-Personalized E-Commerce Experiences 8

Infosys Equinox Studio enables modern enterprises to meet today’s demands for compliance and security to performance and resilience

Infosys, a global leader in next-generation digital services and consulting, today launched Infosys Equinox Studio to help businesses shape, integrate, publish and manage next-generation composable, computational commerce experiences from a single low-code/no-code cloud-native platform. As part of the Infosys Equinox suite, Infosys Equinox Studio enables businesses to seamlessly manage their digital experiences across channels and provide easy integrations to all enterprise and cloud-based service-oriented applications. With minimal IT involvement needed to build, modify, test and deploy these experiences, enterprises can expect up to 90% reduction in effort and time-to-market.

Infosys Equinox Studio enables businesses to deliver hyper-personalized experiences to consumers. Its intuitive what you see is what you get (WYSIWYG) and drag-and-drop interface is designed to be used directly by business users to create unique human-centric experiences in real-time.

Built to meet the needs of modern enterprises across performance, scalability, and compliance requirements, Infosys Equinox Studio also enables centralized management of complex portfolios of commerce sites. Its blueprint capability enables a granular configuration of what is controlled at a central level and what is delegated to individual regions, brands, or sites, which helps organizations attain better brand and experience consistency.

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Key features of Infosys Equinox Studio include:

  • Speed and ease of integration: Enables businesses to drive faster speed-to-market and seamless delivery of e-commerce experiences
  • Rapid speed of change: Allows businesses to propagate change on a near real-time basis
  • Management at scale: Provides businesses the capability to manage sites across multiple markets, brands, and languages from a single, customizable hub
  • Hyper-personalization: Gives businesses the ability to model and deliver experiences based on profiles and segmentation data

Amit Kalley, Infosys Equinox CEO, said, “In today’s competitive retail environment and as the macro-economic landscape faces downturn, enterprises must double down on digital transformation to stay in the game. With Infosys Equinox Studio, businesses can gain access to a low-code, cloud-native experience that unlocks increased business value and agility from a headless, microservices architecture. As a result, businesses can manage sites at scale, with speed, ease and hyper-personalization, thus reaching consumers where, when and how they want.”

“In this uncertain market, this is an opportunity for businesses to strengthen their position with both customers and talent. The rising need for hyper-personalized experiences for end customers is placing additional stress on talent,” says Heather Hershey, Research Director for IDC Worldwide Digital Commerce practice. “Infosys Equinox Studio, with its composable commerce experience interface, leverages a low-code/no code platform to open opportunities for employees at every talent level to make a meaningful impact on customer experience.”

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insightsoftware Acquires Power ON, Integrating Operational Planning Solutions with Microsoft Power BI

insightsoftware Acquires Power ON, Integrating Operational Planning Solutions with Microsoft Power BI
insightsoftware Acquires Power ON, Integrating Operational Planning Solutions with Microsoft Power BI 10

insightsoftware logo

Software will complement insightsoftware’s budgeting and planning solutions for enterprise customers who leverage Power BI

insightsoftware, a global provider of reporting, analytics, and performance management solutions, today announced it has acquired Power ON, a US-based software company that transforms Microsoft Power BI into a comprehensive planning and data collection solution. This acquisition further extends insightsoftware’s operational planning capabilities, notably benefiting enterprise customers who leverage Power BI and are looking to streamline and enhance planning and data collection processes across their organization.

Founded in 2015, Power ON develops software solutions that extend the features of Power BI, leveraging the benefits of being closely integrated and committed to the Microsoft ecosystem. Its specialized software brings writeback and planning to Power BI, enabling real-time updates to tabular and operational models directly from Power BI reports. This provides an entire organization with the ability to view, measure, and align corporate targets to actual performance using only Power BI and the Enterprise Resource Planning (ERP).

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“Today’s finance, operations, and business leaders are faced with an increasing amount of complex data as they look to drive more strategic decision making. Because of this, organizations are turning to analytics and BI platforms for their strong data visualization capabilities and ability to provide insights into large volumes of data,” said Joe Healey, Chief Operating Officer at insightsoftware. “With Power ON, we will be able to empower more users of data to make strategic and tactical decisions by turning Power BI into a strategic planning tool.”

“We are excited to join the growing insightsoftware family. This acquisition represents the next stage in Power ON’s evolution and will help us reach new customers and partners across the globe,” said Per Solli, CEO at Power ON. “Connecting insightsoftware’s CPM capabilities with Power BI through Power ON’s innovative writeback solution will empower even more decision-makers across organizations by providing them with the tools and capabilities needed to drive strategic business planning and better business outcomes. I’m incredibly proud of our team and everything we’ve accomplished, and I look forward to seeing the combined companies work together.”

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Vonage Recognised as Established Leader in Conversational Commerce by Juniper Research

Vonage Recognised as Established Leader in Conversational Commerce by Juniper Research
Vonage Recognised as Established Leader in Conversational Commerce by Juniper Research 12

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been recognised as an Established Leader in the Conversational Commerce space by Juniper Research, a Europe-based provider of business intelligence specialised in providing high-quality data and fully researched analysis to manufacturers, financiers, developers, and service/content providers across the communications sector.

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience.

Elisha Sudlow-Poole, Research Analyst at Juniper Research, remarked: “Supporting enough communications channels is no longer enough to ensure the success of omnichannel experiences. Vonage’s ability to provide value-added services, such as strong AI capabilities, CRM (Customer Relationship Management) solutions and payment integrations, into its platform ensures depth within existing communications channels. This secures its place as an established leader in this highly competitive market.”

The Conversational Commerce Competitor Leaderboard 2022-2027 ranks 19 vendors scored on criteria including capability and capacity, product and position, and market presence. The report highlights Vonage’s strong omnichannel support, including WhatsApp, Twitter, Messenger, LINE and Instagram, as well as the additional value and scalability provided by Vonage communications APIs, including the capability to seamlessly invite buyers to a live video interaction with an in-store associate or customer service agent in just one click.

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Juniper Research also commends Vonage on its eCommerce and payment integrations, noting that “the ability to process payments and card transactions securely and accurately will be a key to the future growth of the conversational commerce market.” The report also asserts that Vonage’s strong financial performance in the conversational commerce market places the company in a strong position to invest in future technologies such as conversational AI, enhanced security features, region-specific payment features and even future channels as they emerge.

“We are thrilled to be named an Established Leader in the conversational commerce space by Juniper Research,” said Yash Kotak, Sr. Director Product Management at Vonage and Founder of Jumper.ai. “Backed by the power of the full Vonage Communications Platform, we will continue to innovate our conversational commerce application to meet customers’ evolving needs, with embedded commerce capabilities to drive more engaging, personalised experiences from anywhere, on any channel.”

Vonage’s conversational commerce application, Jumper.ai, is an end-to-end conversational commerce solution that enables brands to create omnichannel, messaging-first customer buying experiences across popular messaging, social and web platforms such as (WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Ads, brand websites, and more). As social messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favorite brands, the application meets the needs of major global brands such as L’Oréal, Ben & Jerry’s, and Burger King, helping them to connect with consumers, while also turning these conversations into richer AI-enabled customer experiences.

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Fivetran Introduces Lite Connectors for Virtually Any SaaS Application

Fivetran Introduces Lite Connectors for Virtually Any SaaS Application
Fivetran Introduces Lite Connectors for Virtually Any SaaS Application 14

Backed by Fivetran’s Commitment to High Quality, Data Integrity and Security, the Company Will Deliver Hundreds of New Connectors in the Next Year

Fivetran, the global leader in automated data movement, announced a new offering that brings more SaaS connectors to market at an accelerated pace, along with a program to deliver them to enterprises by request. Leveraging the latest in generative AI and natural language processing technologies, Fivetran Lite connectors can be developed in a fraction of the time of Fivetran’s standard connectors, and are backed by the same high quality, data integrity and security customers expect from Fivetran.

Fivetran Lite connectors solve the critical problem of accommodating the growing demand for managed connectors for an ever-increasing number of SaaS services that provide the data companies need to maintain a competitive edge. With the explosion of new software and services, the market has not been able to supply managed connectors fast enough, leaving many companies to lean on internal teams to build and maintain their own pipelines – adding more complexity to their data infrastructure.

“We’ve received a ton of value from Fivetran’s new Slack Lite connector. Our support team was looking to pull channel data to better understand the patterns of questions coming from our users and the internal SMEs who are best able to answer them,” said Jake Hannan, Senior Manager, Data Platform at Sigma. “The connector set-up was easy and the experience has been the same high quality we’ve seen from other Fivetran connectors. We try to keep the majority of our data ingestion in the Fivetran ecosystem, and are interested in pursuing Lite connectors through the By Request Program for several other applications we use.”

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With Fivetran’s By Request Program, new Lite connectors can be built in as little as 30 days, enabling organizations to centralize all data movement with Fivetran. Ninety Lite connectors have already been built for leading SaaS applications including: Okta, Slack, Chargebee, Gong, WooCommerce, and others. Fivetran expects to introduce hundreds of new connectors in the next year, bringing the total number of fully-managed connectors to more than 500.

“Our customers, like all enterprises, are under enormous budgetary pressure and are looking for every available way to streamline their operations and cut infrastructure costs. Developing homegrown connectors and maintaining data pipelines is a heavy economic burden they do not need to take on,” said Alexander Lovell, Head of Product at Fivetran. “Our By Request Program and Lite connectors provide us the opportunity to help solve the challenge of cloud data integration more comprehensively and efficiently than ever before. This new level of responsiveness is a game changer for data teams small and large.”

Fivetran Lite connectors differ from Fivetran standard connectors in that the build process for Lite connectors starts with the API, whereas standard connectors begin by studying the application’s underlying business workflows. This approach, coupled with a shortened release cycle, enables Fivetran to accelerate the development of hundreds of new services. Both Fivetran standard and Lite connectors offer consumption-based pricing, with built-in discounts for higher data volumes.

The Lite connectors offering follows the debut of a new free plan from Fivetran on February 1, 2023. Now available, the free plan gives growing businesses access to reliable, secure, enterprise-grade data pipelines, completely free. The new plan is perfect for early-stage startups with low data volumes, who need a data infrastructure that’s truly stress-free, helping them save time and drive business efficiency.

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Ad Tech Industry Leader Hervé Brunet Joins VIOOH’s Board of Directors

Ad Tech Industry Leader Hervé Brunet Joins VIOOH’s Board of Directors
Ad Tech Industry Leader Hervé Brunet Joins VIOOH’s Board of Directors 16

News

VIOOH, the leading premium global digital out of home supply-side platform, announced the appointment of Hervé Brunet as a member of its board of directors.

Hervé Brunet is succeeding Philip Thomas, who is retiring from the VIOOH Board, where he has been a Non-Executive Director for the past three and a half years. Thomas has been with VIOOH since its inception, acting initially as its interim Chief Executive Officer.

Hervé Brunet is a highly respected business leader, recognised for his ad tech expertise and experience across Europe, the US and Asia. Previously, he has held numerous international senior management positions and was the CEO and co-founder of stickyADS.tv – an SSP and ad server video platform that helped premium video publishers design and run their own digital video advertising marketplaces. Brunet then held a General Manager position and head of TV and Video advertising at Comcast. He is now an investor and a partner at 50 Partners and Galion Project.

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“I would like to thank Philip for his impactful contributions that helped take VIOOH from an idea and a project, through to the creation of the company it is today. Philip played a large role in helping VIOOH continue to develop and grow in so many markets thanks to his invaluable guidance,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH.

“Hervé was a natural choice to become a VIOOH board member and I’m confident that he will provide exceptional guidance and oversight to VIOOH’s leadership team. With his many years of experience within the ad tech industry, Hervé will be instrumental in supporting VIOOH as we continue to align digital out of home with the wider programmatic ecosystem, and will help advise the strategic direction for VIOOH’s continued strong growth,’ added Conti.

“I’m excited for the opportunity to help lead this great board,” said Hervé Brunet, Non-Executive Director at VIOOH. “I look forward to leveraging my industry experience, serving on a diverse collection of boards, to help drive continued growth for VIOOH and value for all stakeholders,” added Brunet.

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Amperity Strengthens APAC Presence With New Hires Rian Smith and Sam Bessey Bolstering Capability in Region

Amperity Strengthens APAC Presence With New Hires Rian Smith and Sam Bessey Bolstering Capability in Region
Amperity Strengthens APAC Presence With New Hires Rian Smith and Sam Bessey Bolstering Capability in Region 18

With the global CDP market size expected to grow from AU$7.18 billion in 2022 to AU$29.47 billion by 2027, leading customer data platform company strengthens on-the-ground support to meet surging demand

Amperity, the leading customer data platform (CDP) for enterprise consumer brands, announces the appointment of Rian Smith as New Business Director and Sam Bessey as Lead Solutions Consultant. The new senior hires are set to scale Amperity’s presence in the region amid a period of rapid growth, meeting the strong demand from brands looking to accelerate their digital transformation to better engage customers using first-party customer data.

Smith, formerly Head of Sales APAC at Cheetah Digital, will be driving Amperity’s strategic new business initiatives and creating market demand. He says, “With the surging demand for a CDP like Amperity in the region, there couldn’t be a better time to come on board and help local brands embrace their messy customer data to drive delightful customer experiences safely and securely while also achieving outstanding business results.”

Bessey, formerly Senior Manager at Accenture, brings a similar depth of experience to his new role. In this role, Bessey will be assisting new and existing clients to unlock value from their customer data, using Amperity’s best-of-breed CDP. “As businesses adapt to the challenges and changes presented over the last few years and face new challenges in the year ahead, CDPs can help drive relevancy in real-time interactions to accelerate business growth,” he says.

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“I’m thrilled to be on the ground, helping brands strike a balance between understanding how to engage with customers successfully while, simultaneously, respecting their data privacy to win in this new era of personalisation through the power of Amperity.”

Billy Loizou, Area Vice President at Amperity, says, “Brands are accelerating business transformation to better understand their customers, unlocking the ability to acquire more high-value customers, all whilst driving down their operational costs. The need for brand differentiation, seamless customer experiences, marketing measurement and data governance has transcended a CDP’s traditional function as a marketing tool to that of a central pillar of the entire enterprise software mix.

“Leading consumer brands are now using CDPs to transform how they engage with customers across marketing, customer service, sales and more. We are delighted to welcome two seasoned hires, Rian and Sam, to help accelerate the opportunity brands have to serve their customers at a time when demand for Amperity’s enterprise CDP reaches all-time highs.”

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New data has revealed the CDP market size is expected to grow from AU$7.18 billion in 2022 to AU$29.47 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period. APAC is set to hold the highest CAGR during the forecast period thanks to the heavy investments made by private and public sectors for enhancing their marketing technologies, resulting in the increased demand for CDPs and services.

Smith and Bessey are the latest to join Amperity in the APAC region, following a robust international expansion, which includes a new office in the United Kingdom and a data centre in Ireland to complement its current presence in the United Kingdom. Learn more about Amperity’s expansion in the APAC market here.

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Configit’s Ace Becomes a Unity Verified Solution, Delivering an Immersive 3D Product Configuration Experience for Customers

Configit’s Ace Becomes a Unity Verified Solution, Delivering an Immersive 3D Product Configuration Experience for Customers
Configit’s Ace Becomes a Unity Verified Solution, Delivering an Immersive 3D Product Configuration Experience for Customers 20

Configit Ace’s plug-in for Unity Forma enables companies to provide their customers with the ability to place orders in a fully integrated, self-service 3D product configurator

Configit, the global leader in Configuration Lifecycle Management (CLM), announced that its Configit Ace is now a Unity Verified Solution. Additionally, the two companies have co-developed a connector between the Configit Ace and Unity Forma, providing manufacturers with best-in-class configuration and 3D visualization technology. This enables manufacturers to provide self-service to their end-customers of highly complex products using a 3D product configurator.

As a Unity Verified Solutions, Configit has undergone a vigorous review process to ensure that it meets Unity’s highest standards. Unity Verified Solutions are offered by domain experts who are committed to providing high-quality solutions and support, meaning that years down the road when a product is being distributed, developers can depend on the Verified Solution to still be supported.

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The Configit Ace plug-in for Unity Forma, available today via the Unity Asset Store:

  • Enables global manufacturing companies with highly configurable products to reduce the time from product design to sales to manufacturing by 92%.

  • Enables these companies’ end customers to place orders in a fully integrated, self-service 3D-configurator, at various degrees of advanced complexity, which also increases sales efficiency.

  • Creates an easy, frictionless process to maintain the configuration solution for back-end staff. A single source of configuration truth for every relevant department results in a cross-functional error-free process, without redundant checks and iterations.

Johan Salenstedt, CEO of Configit, said: “Becoming part of Unity’s Verified Solution ecosystem will enable us to help more customers with enhanced product configuration functionality. Unity’s visualization product, Forma, unlocks major efficiencies in content production, enabling businesses to rapidly import 3D product data to visualize models and all of their variants in real-time 3D. Our Configit Ace® API will provide an immersive 3D experience of the product for customers. That’s a great fit for the needs of our customers that manufacture highly complex products and Unity’s customers, as well.”

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