AI-generated answers are now the top starting point for product research among AI-active shoppers
According to Impact.com‘s latest research report, The new front door: How AI is rewriting the buyer’s journey, 47% of AI-active U.S. consumers began their last product search with an AI-generated response: 33% on a standalone AI platform and 14% through an AI Overview in search. By comparison, 26% started with traditional search engine results. Many shoppers still

