Sago Discusses Synthetic Respondents and the Future of Market Research
Artificial intelligence (AI) has done more than make it faster for market researchers to do their jobs. Technology has altered how data sets can be cultivated and analyzed to help organizations better understand their target audiences. To do this, many are pivoting toward using synthetic respondents—simulated data sets output by large language models (LLMs) to […]
Sago Discusses Synthetic Respondents and the Future of Market Research Read More »
Artificial Intelligence