84% of Singapore Consumers Say Age-Gated Content Can Harm Minors, Putting Pressure on Platforms to Strengthen Age Assurance

Jumio, the leading provider of AI-powered identity intelligence, released new findings from its 2026 Online Identity Study, revealing strong consumer support for protecting minors online and growing expectations for platforms to implement effective, proportionate age assurance.

The research found that 81% of global consumers and 84% in Singapore think access to age-gated materials online is harmful to minors. Consumers also indicated that they are open to participating in age verification efforts, with 75% globally and 81% in Singapore saying they are willing to verify their age online to ensure minors cannot access adult products and platforms.

While 83% of consumers in Singapore also believe age verification is an important tool for preventing access to harmful or restricted content, opinions vary on who bears the ultimate responsibility. When asked who they hold most responsible for protecting minors online, respondents pointed primarily to parents (68%), followed by government agencies (36%), individuals themselves (29%) and tech marketplaces (18%). Notably, 84% in Singapore also support government action to regulate access.

While consumers support stronger protections for minors online, effective age assurance also requires their participation. The findings reveal a challenge for digital platforms: consumers in Singapore want stronger safeguards, but some remain hesitant to complete identity checks or share personal information to enable them.

• 36% of respondents said they would avoid a platform entirely if asked to provide personal data for age verification.
• 46% of respondents said they would choose a less secure or less convenient platform if it meant avoiding identity checks altogether.
• 78% said they would feel more comfortable if they only had to share proof of eligibility rather than full personal details.

The findings underscore the balancing act facing digital platforms: delivering the level of assurance needed to effectively protect minors while making the verification experience proportionate to the risk and minimizing unnecessary friction for legitimate users. This confirms the importance of modern digital IDs, which can provide age assurance without sharing personal data. Building trust in the age assurance experience also requires organizations to explain why verification is necessary and how personal information is handled and protected.

“There’s still a major trust gap around what happens to personal data during age verification. Stronger age assurance doesn’t necessarily mean collecting and permanently storing large amounts of sensitive data, but consumers need to understand what information is required and why,” said Joe Kaufmann, global head of privacy at Jumio. “Transparency and responsible data handling are critical to building trust and encouraging consumers to participate in the verification process.”

Consumers also signaled strong interest in verification models such as reusable identity solutions that reduce repetitive checks while maintaining strong assurance. Notably, 65% globally and 70% in Singapore said they would prefer to verify their age once and reuse that verification across multiple platforms, rather than repeating the process each time.

The research also highlights why there is no one-size-fits-all approach to age assurance. Age estimation uses a selfie to predict a person’s age and produces a probabilistic signal, while age verification confirms that an individual meets a specific age threshold using information from a government-issued ID, typically supported by identity and liveness checks. While some platforms are experimenting with AI-powered age estimation tools, identity experts caution that estimated age signals may not provide enough assurance for regulated environments or higher-risk platforms.

“There’s an important distinction between estimating someone’s age and truly verifying it,” said Jumio CEO Mark Lorion. “Age estimation may reduce friction in lower-risk situations, but when platforms require high assurance, especially where minors are involved, the strongest age assurance is a multi-layered approach using a government-issued ID and a selfie check to confirm the real person behind the credential. The focus now must be on delivering that assurance while minimizing the amount of data collected and stored.”

As age verification requirements continue to expand globally, the research suggests consumers are willing to participate in stronger identity checks, but only if organizations can demonstrate transparency, privacy protection and responsible data handling. For digital platforms, building trust may depend as much on explaining how data is protected as on the verification technology itself.