Bloomreach Named a Leader in the 2026 Gartner® Magic Quadrant™ for Email Marketing

Bloomreach, the AI company for personalized customer engagement, announced it has been named a Leader in the 2026 Gartner^® Magic Quadrant for Email Marketing. The report recognizes Bloomreach’s completeness of vision, placing it furthest among all positioned vendors. Powered by its AI for customer engagement, Loomi, Bloomreach’s email marketing helps businesses around the world send smarter, more personalized email campaigns.

Over the past year, advancements in Loomi’s agentic capabilities have offered marketers even more ways to drive powerful results with Bloomreach. Its marketing agent, which runs natively in the Bloomreach platform, proactively finds opportunities for marketers, builds personalized campaigns, and self-optimizes to ensure each send is better than the last. Its agentic integration layer, Loomi Connect, allows marketing teams to further extend their agent ecosystem via MCP, connecting agents such as Claude or ChatGPT directly to Loomi’s intelligence.

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“We believe AI works best when it’s built natively into marketing, not bolted on as an afterthought,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “Loomi is part of every Bloomreach app and agent, working from the same customer data and channels marketers use every day. That’s what lets it take a marketer’s strategy and scale it for millions of customers — delivering intelligence at the edge of every interaction. We’re proud to be named a Leader in the 2026 Gartner^® Magic Quadrant for Email Marketing, and we’ll continue to drive innovation forward to support our customers, the best minds in marketing.”

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Powered by Loomi, email marketers using Bloomreach can:

• Turn strategy into campaigns faster: The marketer sets the business goal in plain language. Bloomreach’s marketing agent handles the configuration, including audience segmentation and personalization, so more of the team’s time goes to strategy and creative.
• Personalize at a scale no team could reach by hand: Loomi tailors each message to the individual customer in real time, carrying the marketer’s judgment to every inbox.
• Prove impact: With Bloomreach, analytics go beyond just opens and clicks to reveal the true impact of email strategy on customer lifetime value and growth.