Accomplished technology executive brings more than 20 years of experience in product innovation, AI-powered customer engagement, and enterprise software growth
8×8, Inc., a leading global business communications platform provider, has announced the appointment of Boris Grinshpun as Global Vice President, Product Management, effective October 12, 2026. Grinshpun joins 8×8 as the company accelerates product innovation to capitalize on the growing opportunity to deliver AI-driven customer experiences.
As the head of Product Management, Grinshpun will lead 8×8’s global product management organization, driving the product roadmap and execution across the company’s integrated portfolio of Unified Communications (UCaaS), Contact Center (CCaaS), and Communications Platform as a Service (CPaaS) solutions. He will play a central role in translating 8×8’s product vision into market-leading capabilities, accelerating innovation, and delivering seamless, AI-powered customer and employee experiences.
Marketing Technology News: MarTech Interview with Mark Listes, CEO @ Pendulum Intelligence
“The next era of customer experience will be defined by companies that can combine the power of AI with the reliability and performance of enterprise-grade communications,” said Samuel Wilson, Chief Executive Officer at 8×8, Inc. “As agentic voice AI adoption accelerates, high-quality, dependable voice communications are more critical than ever. With decades of expertise in delivering carrier-grade voice, a deeply integrated CX platform, and a native AI development environment, we have the technology and vision to bring the next era of AI-powered customer experience to life for our customers. Boris brings the product leadership and proven track record of innovation and execution to help us turn our advantages into breakthrough customer experiences and measurable business outcomes.”
Grinshpun brings more than 20 years of experience building and scaling enterprise technology platforms, with a strong track record of product innovation, strategic transformation, and commercial growth. Most recently, he served as Vice President of Product Portfolio at NiCE, where he led product strategy across outbound engagement, agent workspace, CRM, and AI innovation. During his tenure, he spearheaded the integration of acquired technologies into NiCE’s customer experience platform, launched AI-powered products, and helped generate more than $25 million in bookings through new product packaging and pricing strategies.
Marketing Technology News: How MarTech Is Enabling Autonomous Brand Engagement Across Channels?
Previously, as Vice President of Product and Strategy at LiveVox, subsequently acquired by NiCE, Grinshpun played a key role in transforming the company from a point solution into a comprehensive customer engagement platform, helping grow annual revenue and supporting its successful public listing in 2021. Earlier in his career, he co-founded Terafina, a financial technology company acquired by NCR, and held product strategy and leadership positions at U.S. Bank, Wells Fargo, and HSBC. Grinshpun holds a Bachelor of Business Administration in Management Information Systems from the University of Michigan.
“8×8 is at a pivotal moment,” said Grinshpun. “The company’s 8×8 Platform for CX has the foundation and ability to make AI-powered customer experiences work at scale, and the ambition to lead the next wave of customer experience. I look forward to continuing to partner with our talented product team to accelerate the roadmap and deliver innovations that make a measurable difference for our customers.”
The independent directors of 8×8’s Compensation Committee approved a grant of 550,000 shares of restricted stock units (RSUs) of 8×8’s common stock to Mr. Grinshpun. The award will vest over a three-year period, subject to the recipient’s continued employment or other association with 8×8 or any of its subsidiaries. The award was approved by the independent directors of 8×8’s Compensation Committee as a material inducement to the hiring of a new employee in accordance with Nasdaq Listing Rule 5635(c)(4) and 8×8’s Amended and Restated 2017 New Employee Inducement Incentive Plan.
The post 8×8 Accelerates Product Innovation with Appointment of Boris Grinshpun as Global Vice President, Product Management first appeared on PressReleaseCC.
