FORT MYERS, Fla. – October 20, 2026 – D&D SEO Services, the pest control SEO services agency led by Danielle Birriel, Florida’s top home services AI SEO specialist, today announced the 90 day results of its engagement with a pest control company that operates multiple locations. The company hired D&D in July 2026 with one goal: get found in AI search. By late September, its website was cited inside Google AI Overviews on more than 600 keyword results, its organic keyword footprint had doubled, and July became the highest click month in the site’s recorded search history.
Results in the first 90 days
The gains were measured against a July 2026 baseline taken the week D&D started, using Semrush ranking data and Google Search Console.
Additional outcomes:
The site ranks at position 1 inside Google AI Overviews for a nonbranded pest control term searched 2,900 times per month nationally.
Semrush AI visibility tracking records 57 brand mentions and 171 pages cited across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode.
July 2026 was the highest click month in the site’s Google Search Console history at 7,618 clicks, with August second at 6,936, and impressions set a new monthly high every month of the engagement.
Several locations entered the rankings for their primary “pest control + city” search terms for the first time, and one location reached position 1.
What drove the results
D&D applied its D&D Visibility Engine™ framework, which treats Google, ChatGPT, Gemini, and Perplexity as one search surface rather than four separate channels. The pest control SEO work in the first 90 days focused on four areas:
Technical foundation. Schema markup was cleaned up across more than 600 pages, and location, phone, and service area data was corrected sitewide so every page sends a consistent signal to search engines and AI models.
Content built to be cited. D&D produced answer first educational content on the pest questions people actually ask, including species guides and seasonal pest explainers. Several of these pages earned top 10 rankings on terms with 1,000 to 6,600 monthly searches within weeks of publishing, and they are the pages AI platforms now pull into their answers.
Local structure. The services section was reorganized into topic hubs, and new area served pages were built so each location has a dedicated page that can rank for its own “pest control + city” terms.
AI visibility measurement. D&D built a tracking system of 650 buyer intent prompts across every location and checks them against ChatGPT, Gemini, Google AI Overviews, and Perplexity, so AI visibility is reported with the same rigor as traditional rankings.
A first mover opportunity in AI search
“When we audited AI answers for pest control questions, the citations were going to aggregators and directories, not to the companies that actually do the work,” said Danielle Birriel, founder of D&D SEO Services and Florida’s top home services AI SEO specialist. “That is a wide open door for any local service business willing to publish real answers. Within 90 days this company went from no presence in Google AI Overviews to being cited on more than 600 results. Every one of those citations is a customer who sees the brand before they ever scroll to the regular listings.”
Birriel added that organic rankings compound in a way paid leads cannot. “A paid call costs the same every time. A page 1 ranking or an AI citation keeps producing calls at zero marginal cost. Doubling the keyword footprint in 90 days means this company owns an appreciating asset heading into 2027.”
About D&D SEO Services
D&D SEO Services is a Fort Myers, Florida agency founded in 2014 by Danielle Birriel, Florida’s top home services AI SEO specialist, who holds a master’s degree in computer science from the University of Central Florida. The agency specializes in pest control SEO services, local SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), helping home services businesses get found across Google, ChatGPT, Gemini, and Perplexity. D&D has served more than 100 businesses across 20 plus industries using its proprietary D&D Visibility Engine™ framework. Learn more at dndseoservices.com.
Media Contact
Company Name: D&D SEO Services
Contact Person: Danielle Birriel
Email: Send Email
Phone: 239-276-8138
Country: United States
Website: https://dndseoservices.com/
The post Danielle Birriel’s D&D SEO Services Doubles Organic Rankings for a Multilocation Pest Control Company and Places It Inside Google AI Overviews in 90 Days first appeared on PressReleaseCC.
