South East Asia & India Loyalty Association Launches, Announces Singapore Loyalty Leaders Summit

New regional industry association brings together loyalty leaders across South East Asia and India while launching its first major industry event in Singapore.

The South East Asia & India Loyalty Association (SILA) has announced its official launch, bringing together a diverse range of the region’s leading brands, loyalty practitioners and technology partners to advance loyalty, customer engagement and customer insights across South East Asia and India. To celebrate its launch SILA revealed it is hosting its first 2026 Loyalty Leaders Summit on Wednesday, 23 September 2026 at the Sofitel Singapore City Centre.

As customer expectations continue to evolve, loyalty has become one of the most important strategic capabilities for organisations across retail, grocery, financial services, travel, hospitality, telecommunications and digital commerce. Consumers increasingly expect personalised, seamless and rewarding experiences, making loyalty programmes a critical driver of customer retention, advocacy and long-term business growth.

South East Asia and India represent one of the world’s fastest-growing loyalty markets, driven by digital-first consumers, rapid mobile adoption and increasing investment in AI-powered customer engagement. SILA has been established to support this growth by connecting the industry’s leading practitioners, sharing global best practice and building capability across the region.

Recent research shows the loyalty market in the APAC region has experienced robust growth during 2021-2025, achieving a CAGR of 17.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.1% from 2026 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2025 value of USD$75.1 billion to approximately USD$141.8 billion.

The Association forms part of Loyalty Group APAC, alongside the Australian Loyalty Association and the New Zealand Loyalty Association, creating the largest and most representative loyalty community across the Asia-Pacific region.

Sarah Richardson, CEO of SILA, said:

“South East Asia and India are among the world’s most exciting regions for loyalty innovation. Organisations are investing heavily in AI, personalisation and customer engagement, yet there has been no industry body dedicated to bringing loyalty professionals together. Our vision is to create a collaborative community that connects industry leaders, shares global best practice and helps organisations build stronger, more meaningful customer relationships.”

First Major Initiative: Loyalty Leaders Summit Singapore

As its first major initiative, SILA has announced the 2026 Loyalty Leaders Summit, taking place on Wednesday, 23 September 2026, at the Sofitel Singapore City Centre.

Designed for senior executives across loyalty, CRM, customer experience, digital, data and marketing, the Summit will bring together more than 200 industry leaders from across South East Asia and India to explore the latest trends, strategies and innovations shaping customer loyalty.

A highlight of the event will be the exclusive launch of the 2026 Asia Loyalty Program Research Report, providing the first comprehensive benchmark of leading loyalty programmes across key Asian markets. The research will offer delegates valuable regional benchmarks, emerging trends and practical recommendations to strengthen programme performance.

The Summit programme features senior client-side case studies, executive panel discussions, interactive roundtables, VIP Loyalty Connections, facilitated networking and exclusive industry insights, creating a unique forum for leaders to exchange ideas, build strategic relationships and learn from some of the region’s most innovative loyalty practitioners.

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Connecting the Industry

2026 Loyalty Leaders Summit, in Singapore builds on the success of the recent Asia Pacific Loyalty Conference, now recognised as the region’s premier conference dedicated to loyalty, customer engagement and customer insights.

The 2026 conference welcomed a record 474 delegates, making it the largest Asia Pacific Loyalty Conference ever held. The event achieved a 98% attendance rate and speaker sessions received an outstanding average rating of 4.8 out of 5.

These results reflect the growing demand for high-quality education, networking and collaboration across the loyalty industry throughout Asia Pacific.

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Founding Advisory Board

SILA launches with an Advisory Board comprising senior leaders from many of the region’s leading brands and technology organisations.

Brand Leaders

• Emilie Couton – Chief Executive Officer, Accor Plus
• Emily Ong – Director, Loyalty & CRM, Far East Hospitality
• Henry Christian – Head of Loyalty, Marketing & Partnerships, Metro Singapore
• Chen Peng – Chief Executive Officer, Minden.ai

Technology & Industry Leaders

• Melinda Zhang, Vice President, Consumer Acquisition & Engagement, Mastercard Singapore
• Aaron Crowe – Head of Revenue APAC, Eagle Eye
• Laurent Billieres – VP APAC, Talon.One
• Brendan Murphy – GM, Zeta
• Mark Ross-Smith – CEO, Loyalty Status Co.

Together, the Advisory Board brings expertise spanning retail, hospitality, financial services, AI, payments and loyalty technology, ensuring SILA delivers practical, regionally relevant leadership, education and industry collaboration.

Recognising Excellence

SILA will also continue to champion participation in the Asia Pacific Loyalty Awards, recognised as the region’s leading awards programme celebrating excellence in loyalty, customer engagement and customer experience.

This year’s finalists demonstrated the outstanding innovation emerging from across South East Asia and the wider region, including:

• Treasured by Metro – Metro Singapore Department Stores
• Ascott Star Rewards – The Ascott Limited
• ALL – Accor Live Limitless – Accor
• Beyond Business – Qatar Airways
• Emirates Skywards – Emirates
• Mastercard Priceless Planet Coalition – Mastercard

The Awards celebrate excellence across loyalty strategy, customer experience, technology, partnerships, AI, program design and commercial outcomes, providing an important benchmark for organisations across the Asia-Pacific region. Submissions for 2027 are opening next week. More information on the Asia Pacific Loyalty Awards

Developing Capability

Professional education sits at the heart of SILA’s mission.

Building on the core Loyalty Foundation and Advanced Loyalty Education Series, SILA will continue expanding executive education programmes designed to equip loyalty professionals with the specialist commercial, strategic and technical skills required to lead world-class loyalty programmes.

Current executive masterclasses include:

• Loyalty Economics
• Artificial Intelligence
• Behavioural Science

These practical programmes combine proven frameworks, international case studies and hands-on learning, enabling participants to immediately apply new capabilities within their organisations. Following the strong demand for the inaugural programmes, additional advanced courses are already being planned.

Informing the Industry

SILA is committed to helping organisations make better loyalty decisions through research, benchmarking and thought leadership.

The Association will continue investing in regional loyalty research and market insights, providing members with practical intelligence to benchmark programme performance, understand changing consumer expectations and identify emerging trends shaping the future of customer engagement.

Register for the Loyalty Leaders Summit

Registrations are now open for the 2026 Loyalty Leaders Summit on Wednesday, 23 September 2026 at the Sofitel Singapore City Centre.

To view the agenda and learn more:

https://www.asianloyaltyassociation.com/events/2026-loyalty-leaders-summit

To register and purchase tickets:

https://www.asianloyaltyassociation.com/events/2026-loyalty-leaders-summit#Tickets

For information about SILA, membership opportunities and upcoming events, visit:

https://www.asianloyaltyassociation.com

The South East Asia & India Loyalty Association (SILA) is dedicated to advancing loyalty, customer engagement and customer insights across South East Asia and India. Through industry events, executive education, research and professional development, SILA supports organisations in building stronger, more meaningful customer relationships.

SILA is part of Loyalty Group APAC, alongside the Australian Loyalty Association and the New Zealand Loyalty Association. Together, these organisations represent the largest and most connected loyalty community across the Asia-Pacific region.