Two former ChannelAdvisor product lines sold to NY firm

RESEARCH TRIANGLE PARK – Two software product lines from the former Triangle-based ChannelAdvisor (now owned by Commerce Hub) have been sold to New York-based MikMak.

They are:

• Shoppable Media
• Brand Analytics

Financial terms were not disclosed.

CommerceHub acquired ChannelAdvisor last year.

“To thrive in today’s market, brands need deeper global commerce insights with more advanced tools to measure and monitor success,” said Rachel Tipograph, Founder and CEO of MikMak. “Our aggressive roadmap helps solidify our market position as a global leader in eCommerce enablement and analytics. Over the past six months, we acquired the global commerce platform Swaven, introduced our most comprehensive offering to date, and brought to market a reliable and grounded way to measure cross-retailer Retail Media performance. The addition of ChannelAdvisor’s Shoppable Media and Brand Analytics client roster, technology and team further expands our capabilities to position our brand partners for long-term success in a constantly evolving and dynamic landscape.”

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