Research paints a sobering picture of the present state of influencer marketing and delivers imperatives for brands and agencies to drive change MSL U.S., in partnership with The Influencer League, unveiled a first-of-its-kind research study today, “Time to Face the Influencer Pay Gap,” uncovering a vast racial divide in influencer marketing. According to the research,

Covers tokenized or reinterpreted by crypto-artists, articles published on blockchain and much more. NFTs are entering all sectors, from art to tourism and now the publishing industry as Cryptonomist, a magazine focused on cryptocurrency is well aware. An important step to an industry that has been in crisis in recent years, in 2020 the average

BidMind, a leading programmatic advertising platform, has announced the release of its new geofencing feature, GeoNow. GeoNow, which is being made available worldwide, is a powerful advertising tool for in-app, web, and CTV ad environments that can lend a critical helping hand to physical retail and service locations struggling to make the most of limited foot

AI-driven ecommerce platform for the experience economy – Convious, recently announced a new funding of $12M in a Series A round led by Begin Capital. COVID-19 has deepened the need for better digitization, leading to a boost in demand and growth of ecommerce platforms. With a need to enhance how the experience economy and online

The Cherry Project has announced it raised $2.9 million from leading VC firms to launch Cherry Network, a decentralized storage blockchain with smart contracts. The Cherry Project announced the successful completion of its private token sale. The funding round raised a total of $2.9 million, securing investments from some of the leading brands in the cryptocurrency

Qualfon, a full-service marketing solutions and contact center service provider, announced that it has acquired LeadVision Media (“LVM” or “LeadVision”), a leader in the digital demand generation space. Through its diverse network of internet properties, LeadVision delivers relevant, audience-targeted advertisements to consumers. Marketing Technology News: Martech Interview with Li Jun, Founder of Ontology Together, Qualfon

Adapex will integrate Datrix’s AI to help publishers simplify and optimize monetization Adapex parent company Datrix began trading on Euronext Growth Milan today, Adapex announced. Datrix analyzes and interprets big data. Datrix comprises a group of technology companies (including Adapex, 3rdPlace, FinScience, ByTek and PaperLit) that develop Augmented Analytics software and services based on Artificial

Powered by Metaverz Studio, AOZ is comprised of 1993 hand-drawn “Citizens,” each with a unique set of futuristic traits and attributes. AOZ citizens are metaverse natives who are dedicated to building a self-sufficient, autonomous, and harmonious world in which innovative and collaborative systems are promoted to defend privacy. The AOZ metaverse is an inclusive and

Invest a few minutes, receive a custom PhotoPad feature and a chance to win $500 for your business PhotoPad, a design platform making it simple to create and publish social content, announced today that the Celebrating Small Business Give-Give Holiday Photo Contest is now live, at no cost to small businesses. The Give-Give Holiday Feature