Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)
MMA Global’s report reveals not only the roadblocks but approaches to overcome them moving forward. MMA Global, the association devoted to architecting the future of marketing for CMOs, in partnership with Neustar, released MTA Is Dead, Long Live MTA, an adjunct report to their State of MTA (Multi-Touch Attribution) study released earlier this year. The […]










