Omnicom Media Group Launches Industry’s First Supply Chain-Based Media Activation Tool
Supply Chain IQ Score leverages shelf-level SKU data powered by Crisp to deliver better business outcomes in an unpredictable economy Omnicom Media Group (OMG), the media services division of Omnicom Group Inc has launched the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership with Crisp, an open retail data […]
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