Digital marketing veteran joins growing C-suite team to drive innovative go-to-market strategies and support accelerated business growth Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Lyle Underkoffler as Chief Marketing Officer. In this role, Underkoffler will lead go-to-market (GTM) strategy for Smartly.io, focusing on the creation […]

Latest update fully integrates Trillium Discovery into the recently acquired Data360 Govern solution – providing unified access to key data quality metrics alongside customized data quality and governance scores. Precisely, the global leader in data integrity, announced the latest update to its market-leading data governance solution, Data360 Govern. The new version of Data360 Govern is

, the web-based motion design platform for creators, today announced the launch of its platform in addition to a $15 million Series A funding round led by Redpoint Ventures, with participation from Collaborative Fund, SIP Global Partners, Harrison Metal, Third Kind Venture Capital, and LightShed Ventures. Annie Kadavy of Redpoint will join the Board. Less than one year after

No-Code Approach to Customer Data Infrastructure Gives Teams A Single Source of Truth for Customer Insights mParticle, the largest independent Customer Data Platform, today announced the general availability of Calculated Attributes, enabling brands to turn raw streams of customer data into actionable customer insights. Calculated Attributes runs mathematical calculations on customer events and event attributes, enabling

Incognia’s Zero Factor Authentication and Outseer’s market-leading fraud detection products improve user experience Mobile authentication pioneer Incognia, announced its partnership with Outseer, the leader in payment authentication and account monitoring solutions. Incognia has joined Outseer Beyond, Outseer’s partner program for complementary providers of payments authentication and fraud prevention technologies. The partnership will benefit Outseer’s customers by

Partnership Allows TV ISLA to Deliver 110 Channels to 7,000 Customers on the Colombian Island of San Andrés Setplex, a leading provider of flexible, end-to-end solutions for OTT service providers, announced that it has been selected by TV ISLA, the leading provider of paid TV on the Colombian island of San Andrés, to deliver a

By integrating with BERA, Neustar Optimizer ties marketing investments and tactics to critical brand health metrics to prove the long-term impact of branding on the business Neustar, Inc., a TransUnion company, announced a partnership with BERA, the leading predictive brand technology system that links drivers of brand equity to business performance. Brands and their agencies

Informatica, an enterprise cloud data management leader, announced that the company’s Intelligent Data Management Cloud platform has been named “2021 New Product of the Year” by the Business Intelligence Group’s BIG Award for Business. Marketing Technology News: MarTech Interview with Samuel Getty, CMO at Tilt 365 Informatica announced the Intelligent Data Management Cloud (IDMC) this year

Informatica, an enterprise cloud data management leader, announced that the company’s Intelligent Data Management Cloud platform has been named “2021 New Product of the Year” by the Business Intelligence Group’s BIG Award for Business. Marketing Technology News: MarTech Interview with Samuel Getty, CMO at Tilt 365 Informatica announced the Intelligent Data Management Cloud (IDMC) this year