New MiQ Research Exposes Increasing Risks for Political Campaigns Still Reliant on Linear TV
Political advertisers missed 25-40% of potential voters using primarily linear strategies during the 2020-2021 election cycles, accentuating urgent need for diversified channels to reach key targets As 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of an eye-opening report. […]










