Effort creates ID interoperability for buyers and sellers delivering data-driven addressability in today’s highly fragmented television ecosystem. FreeWheel announced that it is launching new identity collaborations and capabilities that will enable advertisers to seamlessly connect first and third-party data to the increasing wide array of IDs coming from diverse platforms and endpoints, allowing for greater […]

New survey highlights growing consumer demand for holistic data privacy policies, increased transparency from brands, and simplified solutions to manage data Qonsent, the Performance Privacy  and consent experience platform, released survey findings regarding consumer sentiment and data privacy when it comes to brand engagement, transparency, and data privacy legislation. With continued legislation being introduced, most

Next-gen A/B testing brings the experimentation capabilities of Airbnb and Netflix to companies at every stage. Eppo, the next-gen A/B experimentation platform bringing the high experiment velocity of Airbnb, Netflix, and Facebook to all companies, announced $19.5M in funding, consisting of a newly closed $16M Series A and a previously unannounced $3.5M Seed. Menlo Ventures

Latest product release features industry-first, cloud-native continuous data quality management and enhancements to help fuel real-time operations, minimize risk, and increase revenue Reltio, the leading cloud-native, SaaS MDM company that accelerates the value of data for businesses, today announced multiple new capabilities within Reltio’s Connected Data platform that deliver timely, accurate and trusted data that

Beautiful no-code emails, landing pages, and forms now even easier for enterprise marketers to create Knak, the codeless email and landing page creation platform for enterprise marketers, releases its enhanced integration with Salesforce Pardot (now known as Salesforce Marketing Cloud Account Engagement Platform). The integration update makes Knak the only complete solution on the market

Courier, a platform for software developers to deliver better product notification experiences to their users, announced a $35M Series B. The round was led by GV (formerly Google Ventures) with participation from existing investors Bessemer Venture Partners and Matrix Partners. Other existing investors include Twilio Ventures, Slack Fund, and Y Combinator. The new funding will

Market research cloud leader announces new website as it continues to ignite action through insights Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, today announced the launch of its new website. Featuring a new user interface, improved functionality and added features, the new website is part of Fuel Cycle’s company rebrand that focuses

Company Ranked No. 1 Leader in Data Governance, Data Security, Data-Centric Security, Encryption Key Management, and Sensitive Data Discovery Categories Egnyte, a leader in cloud content security and governance, today announced it has been named a leader and No. 1 ranked vendor by peer-to-peer software review platform G2 in multiple Summer 2022 reports, including a new Sensitive