Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers. For programmatic advertising activated through the Basis platform, marketers can create one universal pixel that tracks click-through conversions even when […]

-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV -Study suggests that political advertisers allocate 10-20% of their investment to ad-supported streaming with the remaining investment to traditional TV Effectv released a new research study highlighting the importance of streaming advertising

CapabilitySource will present on a panel alongside Adobe and two other partners at the upcoming Digital Marketing for Financial Services (DMFS) New York conference. CapabilitySource will be speaking as a silver sponsor on the topic of personalization at scale. “CapabilitySource supports client marketing teams, and personalization is a big part of the strategies that they are using

Notable neuroscience authority, Michael L. Platt, will further GlassView’s mission of developing deeper connections between brands and audiences through the real-time understanding of consumers’ fundamental motivations GlassView, the world’s largest independent video advertising distribution platform, announced that Michael L. Platt, director of Wharton Neuroscience Initiative and co-founder of neuroscience wearables company, Cogwear, will join its

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI Cognigy, a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022. The technology providers included in the research deliver innovative solutions in the transformation of customer service experiences. Cognigy

Annual list recognizes top executives who are building direct-to-consumer muscle at incumbent brands BlueConic, the world’s leading pure-play customer data platform (CDP), would like to formally congratulate those who made The Lead’s Direct 60 List of top executives leading the direct-to-consumer (DTC) pivot. The list recognizes individuals within brands – including BlueConic customers Lovesac, Colgate-Palmolive, Mattel’s American

Brooks now protects business-critical applications and high-value assets with the Illumio ZTS Platform Illumio Inc., the Zero Trust Segmentation company, announced Brooks, one of the largest footwear brands, selected Illumio Core to reduce its risk from cyberattacks like ransomware. Brooks uses the Illumio Zero Trust Segmentation (ZTS) Platform to proactively prevent potential breaches from spreading