Study also reveals optichannel strategies and recent social media turmoil have marketers embracing print channels A study released by R.R. Donnelley & Sons Company (RRD) found that amid concerns of an economic recession or downturn, organizations see a strategic opportunity to gain market share through increased marketing spend, according to 73% of marketers surveyed. Despite

StarStake is ready to connect creators and their fans with a new Web3 marketing model. Now creators and fans can be fairly compensated for their value. In the traditional model of social media, traditional publishers, and record labels, creators are rarely fairly compensated for their work. Social media companies take much of the advertising revenue

Samba TV will transition managed media services to MiQ as Samba TV accelerates its strategic focus on data and measurement and MiQ increases its strength in Connected TV Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media partner, announced a multi-year commercial partnership

Trust Stamp’s privacy-first biometric technology simplifies and secures the age verification process for the private and public sectors Trust Stamp, the Privacy-First Identity CompanyTM providing AI-powered trust and identity services used globally across multiple sectors, announces a partnership with Simunix, a leading identity data provider serving businesses and public sector organizations of all sizes. Trust

Key Finding: New Platform Solutions Significantly Improve Speed and Accuracy While Delivering a More Culturally-Nuanced Experience Pactera EDGE, a world-class digital solutions provider for the data-driven, intelligent enterprise, released a new white paper on the State of Localization that details new platform solutions that are redefining the industry. Compiled using real-life insights from five leading

This innovative report uncovers the product information management (PIM) challenges facing brands and retailers, the adoption of PIM solutions evolving to product experience management (PXM), and their usage of artificial intelligence (AI). Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind According to Coresight Research Senior Analyst, Steven Winnick, “Layering on artificial