How Can Mass Texting Help Your Business? Find Out Now

Let’s face it, it’s a tough economy out there right now. With rising prices and the threat of a recession looming, businesses are looking for affordable ways to boost their market value without breaking the bank. Marketing schemes can take time, money, and patience to pan out. But there are some quick and simple ways […]

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3 Things Customers Subconsciously Look for in a Website

There are a ton of things that customers subconsciously pick up on when visiting a website, and if you do not know how to capitalise on your customers’ natural inclinations, you could be setting yourself up for failure. Luckily, these aforementioned factors are pretty simple to take care of once you are aware, and this

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What is an IVR and what benefits can it bring to any business?

Interactive Voice Response is essentially what produces the “Press 1 for customer service, press 2 for…” response when calling a company. However, the system is much more than a way to automatically direct customers to the right caller, it’s a system that can record calls, have a multi-language response, queue management, and many other benefits.

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RRD Survey: 7 in 10 Marketers View Economic Downturn as Strategic Opportunity to Gain Market Share

RRD Survey: 7 in 10 Marketers View Economic Downturn as Strategic Opportunity to Gain Market Share

Study also reveals optichannel strategies and recent social media turmoil have marketers embracing print channels A study released by R.R. Donnelley & Sons Company (RRD) found that amid concerns of an economic recession or downturn, organizations see a strategic opportunity to gain market share through increased marketing spend, according to 73% of marketers surveyed. Despite

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StarStake: On a Mission to Go Where No Web3 Platform Has Gone Before

StarStake: On a Mission to Go Where No Web3 Platform Has Gone Before

StarStake is ready to connect creators and their fans with a new Web3 marketing model. Now creators and fans can be fairly compensated for their value. In the traditional model of social media, traditional publishers, and record labels, creators are rarely fairly compensated for their work. Social media companies take much of the advertising revenue

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Samba TV and MiQ Reach Multi-year Commercial Agreement

Samba TV and MiQ Reach Multi-year Commercial Agreement

Samba TV will transition managed media services to MiQ as Samba TV accelerates its strategic focus on data and measurement and MiQ increases its strength in Connected TV Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media partner, announced a multi-year commercial partnership

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Trust Stamp Partners with Simunix to Provide Biometric Identification Technology to the UK Market

Trust Stamp Partners with Simunix to Provide Biometric Identification Technology to the UK Market

Trust Stamp’s privacy-first biometric technology simplifies and secures the age verification process for the private and public sectors Trust Stamp, the Privacy-First Identity CompanyTM providing AI-powered trust and identity services used globally across multiple sectors, announces a partnership with Simunix, a leading identity data provider serving businesses and public sector organizations of all sizes. Trust

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Pactera EDGE Issues “State of Localization” White Paper Offering New Solutions from the Industry’s Leading Subject Matter Experts

Pactera EDGE Issues “State of Localization” White Paper Offering New Solutions from the Industry’s Leading Subject Matter Experts

Key Finding: New Platform Solutions Significantly Improve Speed and Accuracy While Delivering a More Culturally-Nuanced Experience Pactera EDGE, a world-class digital solutions provider for the data-driven, intelligent enterprise, released a new white paper on the State of Localization that details new platform solutions that are redefining the industry. Compiled using real-life insights from five leading

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Just Released! Coresight Research Custom Report, Next Generation PIM – From Spreadsheets to AI, Sponsored by Digital Wave Technology

Just Released! Coresight Research Custom Report, Next Generation PIM – From Spreadsheets to AI, Sponsored by Digital Wave Technology

This innovative report uncovers the product information management (PIM) challenges facing brands and retailers, the adoption of PIM solutions evolving to product experience management (PXM), and their usage of artificial intelligence (AI). Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind According to Coresight Research Senior Analyst, Steven Winnick, “Layering on artificial

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Veritonic Achieves SOC 2 Type I Certification

Veritonic Achieves SOC 2 Type I Certification

Independent Analytics and Measurement Platform Furthers Commitment to Security and Privacy Veritonic, the industry’s comprehensive audio research and analytics platform, announced that it has completed the Security Organization Control (SOC) 2 Type I auditing procedure for Service Organizations, also known as SSAE 18. The audit, conducted by Prescient Assurance, a leader in security and compliance

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