PromoRepublic, a leading data-driven multi-location marketing platform with a strong presence in the US, Australia, and Europe, announces an AI-powered solution designed specifically for brand groups, holding companies, and enterprise-scale franchise systems. AI-Powered Activation at Enterprise Scale PromoRepublic for Brand Groups combines a customizable brand architecture with data-driven AI agents and a hands-on activation program. From

European Advertisers Could Save Additional €1.075 Billion by Extending Rigorous Industry Standards to Remaining 24% of Supply Chain That Lacks Them The European ad industry’s anti-fraud programmes prevented €3.45 billion in potential Invalid Traffic (IVT) losses in 2023, reducing those losses by 69% compared to the amount that would have been lost without those programmes

CloudStream enables instant cloud-native activation combining real-time and batch processing into one seamless platform Tealium, the leading intelligent real-time data orchestration platform, is announcing CloudStream, a zero-copy segment builder and activation solution. With CloudStream, Tealium becomes the only platform enabling enterprises to seamlessly integrate real-time data collection, data cloud storage, and activation into one unified solution

The new cloud-native digital archiving solution helps businesses centralize customer interactions, streamline compliance, and boost operational efficiency Smart Communications, the leading provider for cloud-based enterprise customer communications, announced the availability of SmartHUB, a new cloud-native digital archiving solution designed to help businesses manage high-volume communications at scale, provide easy access to critical archived data, and ensure

Commissioned by Zeta Global, the study reveals a gap between planning and enterprise readiness, reinforcing the need for new tools and technologies that make AI easier to adopt and scale Zeta Global , the AI marketing cloud, published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This study finds

54% of surveyed executives underestimated the operational complexity of translating AI strategies into outcomes. Only 22% of surveyed organizations have established clear guidelines and guardrails for the use of AI in automated decision-making. 64% of CMO respondents are now responsible for profitability, with 58% accountable for revenue growth. A new global study by the IBM Institute