Platform-agnostic integration capabilities help manufacturers unlock more value from existing data and analytics investments  Syncron, a global leader in intelligent aftermarket solutions, announced new integration capabilities that enable manufacturers to connect Syncron’s aftermarket intelligence with leading enterprise data platforms, including Snowflake, Databricks, and customer-hosted environments. Reflecting Syncron’s platform-agnostic approach, the new data exchange capability allows manufacturers to […]

The influencer audit tool uses AI to score Instagram audience quality and help brands flag fake followers before campaign spend. EngageCheck today announced its AI-powered influencer audit tool for brands and agencies that need a faster way to evaluate Instagram creators before approving campaign spend. The platform uses AI to score influencer account quality, review

Structured training and mentorship remain central to employee growth and retention at Northwestern Marketing Concepts. As organizations across multiple industries continue evaluating employee retention and professional development strategies, workplace structure, mentorship systems, and development practices remain common topics of discussion. Northwestern Marketing Concepts provides an overview of several workplace factors that contribute to employee development and

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AI will play a key part in the future retail media landscape, says a new guide from Particular Audience – but it warns LLMs will take control if retailers don’t AI will inevitably reshape the commerce media supply chain, with the potential of enormous benefits for advertisers, retailers and consumers. But retailers have only a

Growth marketing for B2B is no longer a set of campaigns. It is a coordinated pipeline system, and AI visibility has become one of its core channels. NEWMEDIA.COM has released new analysis defining the modern B2B growth marketing agency, and why the discipline has shifted from running campaigns to operating a coordinated system aimed at

DataOps announces DG-OS, a Data Governance Operating System anchored by a patented Data Quality Engine (DQE). Cloud-agnostic and AI-native, it transforms data supply chains into trusted enterprise intelligence. New platform operationalizes data governance, data quality, and enterprise intelligence to help organizations build trusted, AI-ready data foundations. DataOps today announced DG-OS, the Data Governance Operating System,

Marketing, growth, ecommerce, and creative operations teams can now generate hundreds of campaign-ready visuals using reusable templates, while AI Assist accelerates localization, copy variation, and campaign experimentation at scale. ImageKit, an AI-powered digital asset management and media delivery platform, announced the launch of Creative Automation, a new capability that enables marketing, ecommerce, and creative operations

Domo’s Analytics & Measurement solutions drive innovation for joint customers Domo announced that Snowflake, the AI Data Cloud company, has recognized it as an Analytics & Measurement “One to Watch” in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Domo was identified in Snowflake’s report as One to Watch in the Analytics & Measurement Category for its