DoiT’s Snowflake Strike: Acquiring Select to Conquer Data Platform Costs

DoiT International, a Santa Clara-based cloud optimization powerhouse, has acquired Select, a Toronto-founded specialist in automated cost management for Snowflake data platforms. Announced on January 7, 2026, the deal—financial terms undisclosed—marks DoiT’s latest thrust into AI-driven FinOps amid surging data workloads. The move integrates Select’s technology as PerfectScale for Snowflake into DoiT’s Cloud Intelligence platform, targeting the opaque spending on platforms like Snowflake that often balloons unchecked.

Founded by data engineers frustrated with manual fixes for misconfigured compute and inefficient queries, Select automates real-time policy enforcement using query and resource telemetry. DoiT CEO Vadim Solovey called data platforms a ‘financial black box for many organizations,’ adding, ‘With Select, we are applying the same automation-first approach that transformed infrastructure FinOps to data platforms.’ This acquisition builds on DoiT’s aggressive expansion, fueled by a $250 million AI investment strategy.

DoiT’s Acquisition Blitz Accelerates

DoiT, ranked No. 36 on the CRN Solution Provider 500 and a top partner for AWS, Google Cloud, and Azure, serves over 3,000 customers across 70 countries. Backed by $267 million from investors including Charlesbank Capital Partners and Deutsche Bank, the firm has snapped up LiveDiagrams in January 2025 for cloud optimization visualization, PerfectScale in February 2025 for Kubernetes management, and CloudWize in October 2025 for multi-cloud security. CRN detailed how these buys unify cost, risk, reliability, and now data governance into one platform.

Select CEO Ian Whitestone emphasized continuity: ‘From day one, our mission was to eliminate data platform waste without creating more work for engineering teams. Joining DoiT allows us to scale that mission globally while accelerating our roadmap to support additional data platforms, including environments like Databricks.’ Existing Select customers face no disruptions in contracts, pricing, or support, as the team joins DoiT to spearhead PerfectScale development. DoiT’s press release via Business Wire confirmed the December 15, 2025, internal close.

Cracking the Data Spend Enigma

Data platforms represent one of the fastest-expanding yet least transparent cloud spend categories, with fluctuating warehouse usage, ghost queries, and billing opacity plaguing teams. PerfectScale for Snowflake promises deep visibility and policy-driven automation that cuts waste without sacrificing performance or quality. DoiT clients gain AI recommendations blending cloud and data telemetry for high-impact actions. As Business Wire reported, this unifies optimization with budgets, anomaly detection, and workflows.

Industry observers note parallels to broader consolidation. Pulse 2.0 highlighted how Select addresses FinOps gaps where infrastructure tools fall short on data layers. FinOps Weekly framed it as DoiT completing a ‘complete package’: Cloud Intelligence for AWS/Google, PerfectScale for apps, and Select for data—positioning against rivals chasing a ‘single pane of glass.’

Strategic Fit in FinOps Evolution

DoiT’s platform already ingests third-party data for unit economics and recommendations across AWS, Azure, Google Cloud, and Snowflake. The Select integration elevates it to handle end-to-end stack governance, from infrastructure to AI workloads. Database Trends and Applications stressed AI-assisted actions analyzing telemetry together, enabling safe optimizations.

Founded in 2011, DoiT evolved from reselling cloud services to a full-stack intelligence provider, earning AWS MSP status and Google Cloud awards. With over 600 employees, it leverages machine learning for rightsizing and commitment management. Yahoo Finance echoed the press release, underscoring the $250 million fund’s role in acquisitions like this.

Market Ripples and Road Ahead

Competitors eye similar plays; Flexera acquired Chaos Genius for unified views, per FinOps Weekly. DoiT’s roadmap eyes Databricks and beyond, creating a control plane for infrastructure and data. IT Digest quoted Solovey on harmonizing AI-driven performance with fiscal discipline as data volumes explode.

Tracxn pegged Select, launched in 2022, as enhancing DoiT’s cloud services edge amid digital transformation demand. No X posts directly dissected the deal, but semantic chatter on data cost tools underscores urgency. For insiders, this cements DoiT’s bid to dominate FinOps 3.0, bridging silos where data engineering teams ‘fly blind,’ as DoiT’s blog put it.

Implications for Enterprise Cloud Buyers

Enterprises face mounting pressure: Snowflake bills spike unpredictably, yet governance lags infrastructure maturity. PerfectScale enforces real-time fixes, turning telemetry into business outcomes. CFO Tech noted teams lack automation parity, making DoiT’s unified approach a game-changer.

As cloud spend hits new highs, DoiT’s serial acquisitions signal a maturing market where bolt-ons create defensible moats. With Select’s engineers driving expansion, expect broader data platform support soon, pressuring incumbents to automate or cede ground.