This innovative report uncovers the product information management (PIM) challenges facing brands and retailers, the adoption of PIM solutions evolving to product experience management (PXM), and their usage of artificial intelligence (AI).
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According to Coresight Research Senior Analyst, Steven Winnick, “Layering on artificial intelligence optimizes and elevates PIM by bringing product experiences to life, enabling retailers and brands to improve the consumer experience through automated product enrichment, content creation and categorization. Ultimately, this enables brands and retailers to better deliver compelling product stories across channels and marketplaces.”
“Digital Wave Technology takes PIM to the next generation: product experience management,“ Louise Hynd, SVP Business Development, Digital Wave, noted. “The survey found the biggest benefits to brands and retail companies partnering with third-party PIM solutions are increased customer base, higher sales value, and greater customer satisfaction. Through AI, Digital Wave allows retailers and brands to improve their consumer experiences to a whole new level.”
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