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Clarivoy Introduces Groundbreaking ‘Marketplace Visit Attribution’ Metric, Empowering Automotive Marketers with Enhanced Measurement Across Linear TV, CTV, Video, and Display Advertising

Clarivoy, the automotive industry’s leader in multi-touch sales attribution and advanced identity resolution, announced the launch of its exclusive new…

Web & IT News Editor

impact.com announces 2025 UK Partnerships Experience event, iPX London 2025

Event brings together brands, influencers, creators, publishers and advocates to discuss key trends cementing partnership marketing’s place in the mix…

Web & IT News Editor

PromoRepublic Uncovers AI-Powered Local Marketing Solution to Activate Brands and Locations in Brand Groups

PromoRepublic, a leading data-driven multi-location marketing platform with a strong presence in the US, Australia, and Europe, announces an AI-powered solution…

Web & IT News Editor

Study Finds Ad Industry Anti-Fraud Programmes Saved European Advertisers €3.45 Billion in 2023

European Advertisers Could Save Additional €1.075 Billion by Extending Rigorous Industry Standards to Remaining 24% of Supply Chain That Lacks…

Web & IT News Editor

Tealium announces CloudStream™, creating the first unified, zero-copy orchestration solution built for the AI era

CloudStream enables instant cloud-native activation combining real-time and batch processing into one seamless platform Tealium, the leading intelligent real-time data…

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Smart Communications Simplifies Digital Archiving with Launch of SmartHUB™

The new cloud-native digital archiving solution helps businesses centralize customer interactions, streamline compliance, and boost operational efficiency Smart Communications, the leading…

Web & IT News Editor

TEÓNA Releases Empowering New Single “What I Want” – A Bold Anthem for Every Woman Who Once Had a Love So Bad It Felt Good

Rising genre-bending artist TEÓNA has released her bold new single, “What I Want”—an empowering anthem celebrating feminine freedom, self-worth, and…

Web & IT News Editor

New Independent Study Finds Marketing’s AI Ambitions Outpacing Execution

Commissioned by Zeta Global, the study reveals a gap between planning and enterprise readiness, reinforcing the need for new tools…

Web & IT News Editor

GetWhys Unveils Unified Data Capabilities: Expanding Proprietary Research Database to Include Internet and Organizational Data

Distinct, complementary data sources power GetWhys’ mission to deliver actionable, real-world insights for B2B GTM teams GetWhys, the B2B customer…

Web & IT News Editor

IBM Study: Profit-Driven CMOs See AI as Growth Driver, but Operational Hurdles Slow Them Down

54% of surveyed executives underestimated the operational complexity of translating AI strategies into outcomes. Only 22% of surveyed organizations have…

Web & IT News Editor

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