Braze Named a Leader in the Inaugural Gartner® Magic Quadrant™ for Email Marketing Platforms

Braze, the leading customer engagement platform that empowers brands to Be Absolutely Engaging, announced that it has been named a Leader in the inaugural Gartner® Magic Quadrant for Email Marketing Platforms. Braze was also ranked first in all three evaluated Use Cases in the companion 2026 Gartner Critical Capabilities for Email Marketing Platforms report: Promotional Messaging (4.34/5), Triggered Messaging (4.38/5), and Post-Purchase Messaging (4.38/5).

Email remains central to how brands build customer relationships, from introducing an offer to helping a customer get more value after a purchase. For marketers, the challenge is making each email relevant to the person receiving it while coordinating that experience with everything else the customer sees and does across channels.

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Braze believes its placement reflects its investment in helping marketers use real-time customer data and AI to improve email performance as part of a broader customer engagement strategy. Brands including Panera Bread, KFC, DraftKings, and e.l.f. Cosmetics use Braze to engage their customers.

“Email earns its place in a customer’s inbox when it is useful to that individual,” said Astha Malik, Chief Business Officer, Braze. “That takes an understanding of what the customer needs and how their relationship with the brand is changing, including what happens beyond email. We believe this recognition reflects our commitment to giving marketers the tools to act on that understanding, with AI helping them bring more ambitious ideas to life and deliver measurable value for their customers and their businesses.”

Braze brings email into the same platform marketers use to orchestrate engagement across mobile, web, and other messaging channels. Teams can use customer behavior across those touchpoints to inform email content and timing, and coordinate message frequency and priorities across customer journeys.

Within email workflows, BrazeAI Operator helps marketers build and troubleshoot personalization, while BrazeAI Agent Console enables teams to embed AI agents in customer journeys to generate individualized content. BrazeAI Decisioning Studio helps brands determine relevant experiences for individual customers. Reusable templates and content blocks support consistent execution, with native translation capabilities helping teams adapt messaging for different markets.

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Customers are using Braze to turn more relevant email experiences into measurable results.

• Luxury Escapes personalized email offer blocks by membership status at send time using Braze Catalogs. The campaign increased newsletter clickthrough rates by 10% and achieved 142% of its membership signup goal in its first month.
• Cleo used BrazeAI Operator to write and debug the business logic behind its personalized welcome series. The redesigned series reduced unsubscribes by 81% and increased app opens by 284%.
• Dayuse used BrazeAI Agent Console to create individualized, multilingual email content informed by customer preferences and booking history. After moving from its previous external LLM webhook setup, the company reported an additional 23% uplift in its repeat-booking campaign.

Earlier this year, Braze was also named a Leader in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs for the fourth consecutive year, placing furthest in Vision and highest in Ability to Execute. Braze believes its placement as a Leader across both reports reflects the value of connecting email capabilities with a coordinated approach to customer engagement across channels.