Expanding Performance CTV through differentiated commerce audiences, flexible activation, and connected measurement
Criteo (NASDAQ: CRTO), the global commerce intelligence platform, today announced the expansion of its Performance Connected TV (CTV) capabilities beyond the U.S. to additional markets. The rollout will begin in Brazil and Mexico by the end of 2026, followed by Canada, the UK, France, Germany, Italy, Spain, Australia, and select additional markets in 2027. As advertisers seek to tie CTV investment to business outcomes, this expansion harnesses Criteo’s commerce audiences, flexible activation, and connected measurement to make CTV a more powerful performance channel.
Criteo forms real-time, deterministic commerce signals from more than $1 trillion in annual transactions, 740 million daily active users (DAUs), and more than 5 billion stock keeping units (SKUs). Its proprietary household graph then links these real shopping behaviors and purchase intent signals to personal connected TVs. Building on 20 years of performance optimization expertise, Criteo’s bidding engine uses this intelligence to optimize bids, helping advertisers reach high-intent shoppers on the largest screen in the home and activate CTV as a performance channel.
Marketing Technology News: MarTech Interview with Gil Bouhnick, Director of Product @ AppsFlyer
Criteo’s clients are already seeing strong results from their Performance CTV campaigns. A global travel platform generated a 61x return on ad spend while delivering a 9% lower cost per acquisition compared to their Display campaign serving to the same audience.
Criteo is also winning budgets in competitive evaluations, driven by the strong performance delivered through its differentiated commerce audiences. Looking ahead, the company continues to invest in its commercial resources and is on track for its CTV business to double in Q4 2026 compared with Q3 2026.
“As advertisers increasingly look to connect the impact of television with their broader digital advertising strategies, CTV represents a significant growth opportunity for Criteo,” said Michael Komasinski, Chief Executive Officer of Criteo. “The early momentum we’re seeing in the U.S. is fueling our global expansion as we bring our Performance CTV offering to a broader advertiser base and look to capture a greater share of this growing market.”
CTV is part of a wider shopper journey that spans social media, the open internet, AI-powered discovery, and retail, and Criteo is uniquely positioned to drive results across those environments. The company’s global expansion into CTV advances its cross-channel strategy, helping advertisers connect with consumers from initial discovery through purchase and beyond. Criteo provides closed-loop measurement capabilities to help advertisers connect CTV ad exposure to corresponding shopper visits, conversions, and sales as consumers move across channels and devices.
Marketing Technology News: Segments Are Dead. Segmentation Has Never Mattered More.
Advertiser demand is increasing, with active campaigns now spanning several verticals, including apparel, travel, home and furnishing, consumer electronics, and automotive. Criteo’s opportunity pipeline has doubled over the past three months, and clients are renewing with larger budgets after successful initial campaigns.
To deliver this growing demand, Criteo has broad and diversified access to CTV supply, combining direct relationships with media owners with access through leading supply technology partners, and expects to expand this footprint further over the coming quarters.
Customer perspectives bring the Performance CTV opportunity into focus:
“CTV is becoming an increasingly important part of our broader media strategy, but its real value comes from how it connects with the rest of the customer journey,” said Jared Lee, Vice President of Ecommerce at Franklin Planner. “Criteo’s cross-channel activation capabilities help us reach consumers with tailored ads while they stream TV at home and continue engaging them as they move closer to purchase. That connected approach creates exciting opportunities to drive stronger outcomes across our advertising efforts.”
“We’re always looking for ways to make our advertising investments more effective, and CTV represents a compelling opportunity to reach consumers within this emerging environment,” said Christina Bylin, Chief Marketing Officer at CarParts.com. “With Criteo, we can harness real shopping behaviors and purchase intent to reach more relevant audiences on CTV and then connect our investment to meaningful business outcomes.”
“The holiday season is one of the most important times of year for our business, and we’re always looking for new ways to connect with shoppers as they discover and choose gifts,” said Patrick Ahrendt, Senior Director of Marketing at Wine Country Gift Baskets. “By bringing CTV into our media mix with Criteo, we can reach high-intent audiences in a new environment and turn holiday shopping inspiration into measurable results.”
“Criteo makes sequential campaigns easy to run by automatically linking living-room CTV impressions to personalized follow-up ads across mobile and desktop without complex manual setup,” said Rudy Tan, CTO at TripMasters. “This seamlessly bridges high-impact brand awareness with measurable, mid/lower-funnel conversions in just a few clicks.”
The post Criteo Expands Performance CTV Capabilities Across Global Markets first appeared on PressReleaseCC.
