Ampersand Partners with Fandango and Kochava to Deliver Closed-Loop TV-to-Ticket Sales Solution for Theatrical Marketing

Studios can now plan, activate, and measure TV campaigns directly against verified ticket sales

Ampersand, the audience-first TV advertising sales and technology company, announced a new partnership with Fandango, the leading movie discovery and ticketing platform, and Kochava, the trusted attribution and measurement leader. This collaboration delivers a full-funnel, cross-screen theatrical advertising solution that combines precision audience creation, privacy-focused activation, and holistic attribution to connect TV exposure directly to ticket sales.

Despite massive investments in video, studios still struggle to connect media exposure to ticket sales. Most solutions rely on modeled audiences and proxy key performance indicators (KPIs), leaving marketers without clear visibility into what drives box office results. The new Ampersand-Fandango-Kochava solution directly addresses this challenge, enabling studios to reach high-intent audiences and prove performance from TV exposure to verified ticket purchase.

“Movie marketing has not had this level of data-driven clarity,” said Rachel Herbstman, VP of Data Innovation at Ampersand. “By unifying scale, intent, and attribution, studios can reach the right moviegoers, measure true performance, and maximize box office impact with confidence.”

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Built on unmatched scale and premium inventory and fueled by aggregated data and with a commitment to protecting personal information, Ampersand’s addressable footprint reaches 62 million households across more than 165 brand-safe networks enabled through their owners Comcast, Charter and Cox, and partners Altice and Verizon. By combining Ampersand’s footprint with Fandango’s reach across 72% of moviegoers and up to 50% of U.S. box office transactions, studios can now activate against verified, high-intent audiences with unprecedented precision.

“Kochava is proud to help power a new standard for theatrical marketing measurement,” said Seth Samuels, GM of Foundry Services at Kochava. “By connecting deterministic TV exposure to verified ticket sales in a privacy-safe way, this collaboration gives studios something they’ve long needed: clear, actionable insight into how premium television drives real box office outcomes. It’s a major step forward in bringing true closed-loop accountability to TV advertising.”

This is a new solution in the market that connects deterministic TV exposure directly to verified ticket purchases, bringing true closed-loop measurement to theatrical marketing. It provides studios with a turnkey solution that scales across release calendars, genres, and marketing needs while streamlining audience creation, activation, exposure tracking, and attribution reporting.

“For years, studios have had to piece together targeting, scale, and measurement across disconnected platforms,” said Anton Fedorov, VP of Enterprise Business Development at Ampersand. “This changes that. We’re bringing everything together, deterministic audiences, premium TV scale, and real box office outcomes, in a way the industry hasn’t seen before.”

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The partnership provides studios with:

• Deterministic audience creation: Leverage Fandango’s SmartScore and custom micro-segmentation to reach high-propensity moviegoers
• Closed-loop attribution: Match TV exposure insights to Fandango engagement and verified ticket purchases
• Full-funnel optimization: Gain actionable insights to refine media investment and maximize box office impact
• Privacy-focused activation at scale: Execute across premium TV with identity-accurate targeting and minimal waste

This partnership represents a fundamental shift in how theatrical campaigns are planned, executed, and measured, bringing the accountability and precision of performance marketing to the scale of premium television.