Global AI-first cloud communications platform Infobip has integrated Hiya’s Caller Reputation and Number Registration capabilities into its voice offering, helping organizations strengthen trust in outbound voice communications and improve visibility into how business calls are perceived across networks.

As voice remains a critical channel for sales, customer support, appointment and delivery reminders, and critical service notifications across industries such as banking, healthcare, logistics, and telecommunications, these are important business interactions that shouldn’t be lost to an incorrect spam label. When a legitimate call is flagged as spam, the person on the other end often never picks up, and the business loses the conversation.

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Through the integration, Infobip customers can register their businesses, undertake a vetting process and then add their outbound numbers to tell operators who is behind each number and reduce the risk of calls being labeled as spam or blocked altogether. Customers can also access reputation insights through Infobip to monitor number health, identify negative trends, and improve dialing practices where needed.

The integration complements Infobip’s broader voice offering, including branded calling capabilities that allow businesses to display company information during outbound calls. Together, the capabilities support more transparent and recognizable voice interactions while helping enterprises improve customer trust and call answer rates.

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“Trust is the foundation of effective voice communication,” said Mijo Soldin, Vice President of Voice and Telecom Strategy at Infobip. “By integrating Hiya’s Caller Reputation capabilities into Infobip’s voice offering, we’re helping businesses better understand how their outbound numbers are perceived across networks. That visibility helps enterprises strengthen caller identity, improve calling practices, and support more trusted customer interactions.”

Alex Algard, CEO and Founder of Hiya added: “Legitimate businesses shouldn’t lose calls because the network doesn’t know who they are. With this partnership, Infobip customers can register their businesses and numbers through Hiya and see how those numbers are really being labeled, so operators know who’s calling and businesses know what to fix. That is how we make the phone worth answering again.”

As spam labeling continues to disrupt legitimate business communications globally, this integration bridges the gap between enterprises, carriers and end users. Available immediately through Infobip’s platform and API, organizations can now actively manage their caller reputation, reduce incorrect spam labeling, and help restore trust in outbound voice communications.