StackAdapt Achieves EU–U.S. Data Privacy Framework Certification

StackAdapt, the leading AI advertising and orchestration platform, announced that it has achieved certification under the EU–U.S. Data Privacy Framework (DPF), a European Commission–approved mechanism that enables the lawful transfer of personal data from the European Union to participating U.S. organizations while meeting GDPR requirements.

The EU–U.S. Data Privacy Framework, adopted in July 2023, provides an adequacy decision from the European Commission, allowing certified U.S. companies to receive personal data from the EU without the need for additional transfer mechanisms such as Standard Contractual Clauses. StackAdapt’s certification underscores the strength and maturity of its global privacy program and supports more seamless cross-border data flows for advertisers, publishers, and partners worldwide.

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“As a global advertising technology platform, responsible data use and privacy protection are foundational to how we operate,” said Pinar Ozyetis, General Counsel at StackAdapt. “Achieving EU–U.S. Data Privacy Framework certification reflects the significant investment we’ve made in privacy-by-design, transparency, and accountability, and reinforces our commitment to helping customers navigate an increasingly complex regulatory landscape with confidence.”

The EU–U.S. Data Privacy Framework is the successor to the former Privacy Shield and is built on enhanced U.S. safeguards and oversight mechanisms designed to address EU data protection concerns. Certified organizations must commit to a robust set of privacy principles, including purpose limitation, data minimization, security, accountability for onward transfers, and enforceable individual rights and redress.

By certifying under the framework, StackAdapt strengthens its ability to support compliant EU-to-U.S. data transfers that underpin core platform functions, including campaign delivery, reporting and measurement, fraud prevention, and platform operations, while ensuring these activities align with GDPR expectations and evolving regulatory standards.

“Privacy expectations from regulators and customers continue to rise globally,” added Pinar. “This certification reduces operational friction for our EU customers and signals our long-term commitment to building privacy-forward advertising technology that balances performance, innovation, and trust.”

StackAdapt will continue to monitor regulatory developments, maintain appropriate data transfer safeguards, and invest in privacy-enhancing technologies as global data protection regulations and governance standards evolve.