Fullpath, a Tel Aviv-based automotive technology provider, unveiled its Agentic CRM on January 22, 2026, positioning it as the industry’s first fully autonomous customer relationship management system tailored for car dealerships. This launch completes what the company calls a comprehensive AI-driven sales ecosystem, integrating agentic AI—systems capable of independent decision-making and action—across marketing, sales, and service operations. The move comes amid intensifying competition in automotive retail technology, where dealers grapple with shrinking margins and shifting buyer behaviors.
The Agentic CRM builds on Fullpath’s existing Customer Data and Experience Platform (CDXP), which consolidates first-party data to personalize customer interactions. Unlike traditional CRMs that require human oversight for tasks like lead nurturing or follow-ups, Fullpath’s solution deploys AI agents to execute end-to-end processes autonomously, from initial lead qualification to deal closure. “This is not just another CRM; it’s a category-defining automotive sales ecosystem built on the foundation of Fullpath’s battle-tested AI,” stated Fullpath CEO Roy Ganon in the announcement, as reported by PR Newswire.
AI Agents Take the Wheel in Dealership Operations
At its core, the Agentic CRM leverages large language models and reinforcement learning to mimic a sales team’s intuition. These agents analyze customer data in real time, predict buying intent, and initiate personalized outreach via email, text, or voice without dealer intervention. Early adopters report up to 40% faster response times to leads, a critical edge in an era where 60% of buyers expect replies within 15 minutes, according to Fullpath’s own Auto Intelligence Index released earlier this month.
Fullpath’s ecosystem now spans four pillars: AI-powered marketing automation, intelligent lead management, autonomous sales execution, and post-sale service optimization. The Agentic CRM acts as the orchestrator, pulling insights from Fullpath’s data platform to prioritize high-value opportunities. “Dealers have invested heavily in fragmented tools; Fullpath unifies them into an intelligent system that acts like an extension of their team,” Ganon added in the PR Newswire release.
From Data Silos to Unified Intelligence
The platform’s strength lies in its ability to ingest data from dealer management systems (DMS), inventory feeds, and third-party sources, creating a single source of truth. Agentic AI then applies predictive analytics to score leads, forecast inventory needs, and even negotiate pricing dynamically. This addresses a persistent pain point: the average dealership loses 70% of leads due to slow follow-up, per industry benchmarks cited in Fullpath’s materials.
In a demo highlighted by StreetInsider, the CRM autonomously engaged a simulated prospect, qualifying needs, scheduling a test drive, and sending financing pre-approvals—all within minutes. Integration with popular DMS like Reynolds & Reynolds and CDK Global ensures seamless deployment, with Fullpath claiming ROI within three months for most clients.
Dealers Embrace Autonomy Amid Market Pressures
U.S. auto sales hovered around 15.5 million units in 2025, down slightly from peaks but pressured by high interest rates and economic uncertainty, as noted in Fullpath’s Auto Intelligence Index via PR Newswire. Dealers are turning to AI to cut costs—staffing expenses consume 50% of gross profits—and boost conversion rates, which linger at 15-20% for internet leads.
“Agentic AI will define the car buying process,” wrote industry analyst David Brown in a Motor Trader blog post published hours after the launch. Brown, a veteran in car retail tech, argues that Fullpath’s approach moves beyond generative AI chatbots to true agency, where systems learn from outcomes to refine strategies iteratively.
Competitive Dynamics Heat Up
Fullpath enters a crowded field dominated by VinSolutions, DealerSocket, and Elead, ranked highly in AutoRaptor’s 2025 review. While competitors offer AI enhancements like lead scoring, none match Fullpath’s claim of full autonomy. “AutoRaptor leads for independents, but Fullpath’s agentic layer sets a new benchmark for scale,” the review notes, highlighting 20-40% deal closure lifts from similar tools.
Fullpath’s edge stems from its Israeli roots, where AI innovation thrives amid defense-tech cross-pollination. The company, founded in 2013, serves over 1,000 U.S. dealerships and processes billions of customer interactions annually. Recent funding and partnerships, including with Google Cloud, fuel this expansion.
Real-World Deployments Signal Momentum
Pilot programs with groups like Asbury Automotive and Lithia Motors yielded compelling results: one dealership saw service appointment bookings rise 35% via agent-driven reminders. “It’s like having 24/7 sales reps who never sleep,” said a Lithia executive in Fullpath case studies on their site, Fullpath.com.
On X, posts from @fullpath and industry voices like @MotorTrader amplify buzz, with users praising the CRM’s voice AI for natural conversations rivaling human reps. Sentiment leans positive, though some question data privacy amid rising regulations like CCPA expansions.
Technical Underpinnings and Scalability
Powered by proprietary LLMs fine-tuned on 10+ years of automotive data, the Agentic CRM employs multi-agent orchestration—specialized bots for tasks like objection handling or upselling. Security features include federated learning to keep data on-premises, addressing dealer concerns over cloud risks.
Scalability shines for enterprise groups: the system handles 100,000+ daily interactions with 99.9% uptime. Fullpath’s roadmap hints at voice commerce integrations and EV-specific agents attuned to battery health and charging incentives.
Broader Industry Ripples
This launch coincides with agentic AI surges elsewhere, from Salesforce’s Agentforce to Cerence’s in-car platforms, per recent StockTitan reports. In automotive, it challenges OEM-direct models from Ford and GM, empowering franchised dealers to reclaim digital control.
Challenges remain: AI hallucination risks and the need for human oversight in high-stakes deals. Fullpath mitigates with “human-in-the-loop” escalations and audit trails. As adoption grows, expect benchmarks to evolve, with Fullpath poised to lead.
Path Forward for Dealers
For insiders, the Agentic CRM isn’t hype—it’s a operational overhaul. Dealers eyeing pilots should assess DMS compatibility and staff training needs. Fullpath’s metrics suggest transformative potential, but success hinges on data quality and change management.