IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync
New Specification Standardizes Deal Synchronization and Increases Transparency into Seller, Packager, and Curator Roles; Open for Public Comment Through January 31, 2026 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of version 1.0 of a Deals API for public comment. This new specification introduces a standardized method for communication of […]
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