Market research teams from People Inc., Warner Bros. Discovery, Oura and Beem Credit Union sign on to year-long initiative
Rival Technologies announced the official launch of the Innovation Insiders Program, a unique educational initiative designed to help market research teams at brands move from AI theory to hands-on transformation. The first cohort began in October, bringing together research teams from People Inc., Warner Bros. Discovery, ŌURA, and Beem Credit Union. The 12-month program invites brand teams to join monthly sessions aimed at incrementally upskilling them with the tools, confidence and community needed to lead in an AI-powered future.
Participants in the inaugural program have already explored AI’s so-called “flop” moments, the expanding context windows of large language models, and the fundamentals of effective prompting. They’ve also begun building custom GPTs and are now tackling the next frontier of market research challenges. The goal is to move from individual learning to team-wide expertise and ultimately help brands run meaningful experiments in a changing landscape.
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The idea for the Innovation Insiders Program originated last summer when Andrew Reid, Founder and CEO, Rival Technologies, observed the overwhelming volume of hype on social media. He said, “There’s so much noise out there, everyone’s claiming to have the ultimate guide to the next big thing. It can be incredibly confusing for brands to keep up, especially when they’re just trying to figure out what questions to ask in the first place.”
The program reflects Rival’s belief that real innovation happens when people are equipped with the right tools, support, and space to try new things and evolve how research is done. Participating teams gain access to monthly AI workshops, proprietary tools, and a private peer community designed to accelerate experimentation and adoption. The program’s primary focus is on collective exploration and real-world value.
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“We wanted to create a space where learning and collaboration come first, not just another product pitch,” Reid explained. “It’s about giving brands a front-row seat to the changes shaping our industry.”
As the insights industry continues to grapple with rapid technological shifts, Rival Technologies is positioned as a trusted partner that helps brands make sense of AI through structured experimentation.
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