First-to-market foundational AI content fosters critical thinking and hands-on learning, empowering students to confidently navigate an AI-driven future
Cengage, the higher education business of global edtech company Cengage Group, unveiled its new Introduction to Artificial Intelligence: A Business Perspective. This timely release pairs MindTap learning tools with new innovative artificial intelligence (AI)-powered video assignments to spark foundational AI literacy and equip students with the skills needed to thrive in an AI-driven workforce.
“This launch is yet another example of Cengage’s leadership in thoughtful AI product development, workforce-relevant content and strategic partnerships that empower career-ready skills for an AI-forward future,” said Nhaim Khoury, EVP & GM, Cengage
According to the Cengage Group 2025 Graduate Employability Report, just half (51%) of recent graduates believed they had sufficient AI skills for all the jobs they applied for. And findings from the “AI in Education” research series show nearly all higher education instructors (92%) and students (83%) agree that incorporating AI literacy into courses is important. Further, many students (84%) believe proficiency in AI skills will be critical for future employment. This first-to-market product meets a growing demand for AI literacy, giving students early access to accessible, relevant concepts that build confidence and support workforce readiness.
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“Given the pace of AI, rather than focusing on a specific platform that may quickly change, this product is designed to teach students foundational AI skills like how to properly evaluate AI outputs and engage meaningfully with the technology,” said Nhaim Khoury, Executive Vice President and General Manager, Cengage. “This approach builds lifelong learning habits and resilience in a fast-moving tech environment, ensuring students are prepared for the workforce.”
Authored by Corinne Hoisington and Mark Ciampa, Introduction to Artificial Intelligence: A Business Perspective blends theory and practice across disciplines, including computing, marketing, humanities, finance and more. Building on this interdisciplinary approach, new AI-powered instant feedback and grading will enable students to refine presentation and soft skills essential for any career, without adding extra workload for instructors.
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“This launch is yet another example of Cengage’s leadership in thoughtful AI product development, workforce-relevant content and strategic partnerships that empower career-ready skills for an AI-forward future,” said Khoury. “By being a first mover with this product we’re providing instructors with the tools they need to teach these crucial AI skills, while helping learners to strengthen the confidence, critical thinking and adaptability needed to work alongside emerging technologies and thrive in their careers long-term.”
Introduction to Artificial Intelligence: A Business Perspective will be available in MindTap on October 27 with plans to update early in 2027. To learn more, visit Introduction to Artificial Intelligence: A Business Perspective – Product Details – Cengage Instructor Center.
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