October 2024

“Powered by VideoAmp” enables currency-grade big data and future-proof tech solutions to be directly embedded into the infrastructure of Agencies, Brands and Publishers VideoAmp, a leading tech-first media measurement company, announced the launch of the next generation of the VideoAmp Platform, encompassing a full suite of APIs and enhanced dashboard experiences for seamless reporting and […]

Former Tableau CMO joins Contentful to lead new wave of content marketing innovation in the age of AI Contentful, a leading composable content platform trusted by more than 4,200 customers, announced the appointment of Elizabeth Maxson as Chief Marketing Officer. Maxson joins as Contentful drives an industry shift from legacy monolithic content platforms to flexible,

Certification Enables Clinch to Serve and Optimize Campaigns Across Selected Amazon Owned and Operated Properties, Covering Streaming TV, Online Video, Display, and Mobile Inventory Clinch, a leader in dynamic ad serving and personalization, and creator of Flight Control, the Omnichannel Advertising Platform, announced that Clinch has received the Amazon Ads ad serving certification, enabling it to

Collaboration Expands Access to Advanced Audience Solutions Dstillery, the leader in AI ad targeting, announced a strategic partnership with Equativ, the global independent ad platform. The collaboration marks a significant step in empowering brands and agencies with greater access to Dstillery’s audience solutions, now seamlessly integrated into Equativ Buyer Connect (EBC), Equativ’s curation platform. In

Quantela, a leading provider of data analytics for the Media Industry, has announced a strategic partnership with CVIEW, a pioneering healthcare Digital Advertising Assets network operator. Backed by Digital Alpha as the lead investor, this collaboration will expand CVIEW’s network to over 7,000 locations in medical centers across the US. This will allow more medical

Marking the 175th Anniversary of the Invention of the Telephone, Sinch Highlights Key Trends and Innovations Shaping the Next Era of Customer Engagement Sinch (Sinch AB (publ) –As the world commemorates the 175th anniversary of Antonio Meucci’s groundbreaking invention of the telephone, Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, is

Early results from industry-first Influence to Store Analytics solution find brands are looking in the wrong place for influencer ROI Primetag, a leading analytics and ROI measurement platform for influencer marketing, has released its Influence to Store Analytics solution in the UK. This first-of-its-kind solution brings a new level of transparency to the influencer economy,

The new AI feature allows individuals, not just influencers, to create and share ads, enabling brands to authentically engage niche audiences with no effort. Evercopy, a leader in AI-driven advertising solutions, announces the launch of its Collaborative Ad Network, a pioneering initiative that empowers everyday individuals to engage in brand storytelling and ad creation. Scheduled

Integration enhances ad performance by leveraging LTV data, allowing advertisers to optimize ad spend for maximum profitability and efficiency across channels Shirofune, the leading digital advertising automation management platform, announced its integration with BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, to predict and optimize ad campaigns based on Customer Lifetime

With instant end-to-end visibility from content origination to viewing device, streaming companies can immediately address infrastructure issues and have real-time insight into viewer experiences and behavior. Poor video performance, outages and pirated streams can cause significant issues for streaming and these issues can be catastrophic for live events where demand is high and viewers don’t