October 2024

Brands Urged to Refine Social Media Strategies as Holiday Season Nears, with Insights on Optimal Ad Timing and Customer Care Failures Emplifi, a leading customer engagement platform, has released critical insights into social media advertising and customer care trends to help brands optimize their strategies ahead of the Black Friday/Cyber Monday shopping season. “Our data

Innovation continues after the unveiling of Sitecore® Stream and Sitecore’s vision for the Intelligent DXP Sitecore®, a global leader in digital experience software, announced that its XM Cloud, Content Hub, Customer Data Platform, and Personalize solutions – all part of Sitecore’s digital experience platform (DXP) – are now Health Insurance Portability & Accountability Act (HIPAA) ready following

Simplified Workflows and Real-Time Insights with Account Engagement Integration in Demio Give Salesforce Users the Tools They Need to Enhance Their Webinar Strategy Banzai International, Inc. (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, announced significant enhancements to its Demio platform through deeper integration with Salesforce, the

Google brings YouTube content and experimental ecommerce formats to AI Overviews as SearchGPT’s multimodal experience leads to 150% month-over-month growth BrightEdge, the global leader in AI-driven organic search, released key findings from its Generative Parser data for September, revealing new ecommerce updates in Google’s AI Overviews (AIOs), including the shift towards a multimodal search experience

Bridgeline Digital, Inc., a provider of AI-driven marketing technology, announced a major update to HawkSearch’s Rapid UI Framework, a powerful component-based framework that accelerates the integration of Smart Response into their search interfaces. The new version includes a new component for HawkSearch’s Smart Response, a new GenAI capability to complement Smart Search’s features as announced

Iterable, the AI-powered customer communication platform, announced the rapid success of its GenAI Journey Assist – the market’s first prompt-based journey builder. Iterable customers are seeing tangible ROI from Journey Assist, including a 25% increase in conversions and a 10% boost in audience engagement. Customers like Nextdoor and Cinemark have reported an average 15% reduction in effort and substantial

Zuora Stockholders to Receive $10.00 Per Share in Cash Zuora, Inc., a leading monetization suite for modern business, announced that it has entered into a definitive agreement to be acquired by Silver Lake, the global leader in technology investing, in partnership with an affiliate of GIC Pte. Ltd. (“GIC”), in a transaction valued at $1.7