Beatgrid, the single-source cross-media advertising effectiveness currency, announces a global partnership integration with The Trade Desk (TTD). This collaboration empowers advertisers using The Trade Desk’s platform to achieve comprehensive and accurate measurement across Linear TV, CTV (BVOD & AVOD), and YouTube by maximizing the effectiveness of their advertising campaigns.
Advertisers are challenged to find non-intrusive solutions that respect privacy and that don’t rely on cookies or IP addresses to measure programmatic cross-media investments. Through this partnership, Beatgrid provides for The Trade Desk’s media buyers and planners precise, single-source measurement and analytics based on first-party deduplicated data. Beatgrid’s platform allows The Trade Desk to harness the accurate incremental reach and brand lift measurement with a user-first and privacy-centric approach.
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Beatgrid, the global cross-media ad effectiveness currency, will be easily accessible to advertisers and agencies directly on The Trade Desk’s platform, giving access to the highest quality deduplicated dataset. This availability spans multiple regions, including Australia, Canada, Germany, India, and the United Kingdom. By measuring reach, frequency, and incrementality at a person level and from a single source, brands can revamp their advertising strategies, making better-informed decisions to achieve their cross-channel campaign objectives, whilst directly impacting their business outcomes.
Terrie Brennan, Chief Commercial Officer at Beatgrid said: “Through our global integration partnership with The Trade Desk, we empower agencies on their platform to achieve comprehensive and deterministic measurement across Linear TV, CTV, and YouTube from a single source.”
Daniel Tjondronegoro, Co-Founder of Beatgrid comments: “Advertisers have grappled with accurately measuring campaign effectiveness in today’s dynamic advertising landscape. Traditional methods relying on cookie/pixel-based or IP-address-based data sets have limitations, lacking person-based and demographic data. This leads to insufficient cross-media campaign insights. Beatgrid addresses this challenge by delivering currency-grade ad effectiveness measurement.”
Founded in 2014 and headquartered in the Netherlands, Beatgrid is a fast-growing adtech scale-up that offers deduplicated single-source cross-media advertising measurement to global advertisers who want to understand where to save marketing costs and lift ad ROI. Beatgrid’s solutions use advanced passive mobile Automatic Content Recognition (ACR) technology for panel-based cross-platform measurement, combined with industry-leading geolocation tracking. With +400 campaigns across the US, UK, AU, IN, and DE, Beatgrid has established itself as a validated solution trusted by renowned organizations of the likes of Google, Star India, Unilever, P&G, The Trade Desk, and Virgin.
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About Terrie Brennan, COO of Beatgrid, New York
Terrie Brennan, the newly appointed Chief Commercial Officer of Beatgrid, is a seasoned professional with a rich history in the adtech sector. Terrie has held pivotal roles at Nielsen Media for 44 years, contributing to the company’s growth in the U.S. and Europe. With a career marked by innovation and leadership, including the successful launch of Digital Ad Ratings in the U.S., Terrie is known for her optimistic and determined nature, coupled with a creative approach to work. At Beatgrid, she aims to infuse her extensive experience and innovative spirit to drive the company’s mission of revolutionizing cross-media measurement effectiveness. Born in New York City, Terrie is a business administration graduate from Bernard M. Baruch College.
About Daniel Tjondronegoro
Daniel Tjondronegoro has an international business background in the broadcasting and cross-media advertising industry. He is an expert in effectively converting industry problems into innovative product-to-market fit solutions. His experience expands from creating and evolving adtech products to developing long-standing commercial partnerships across the US, EMEA, and APAC.
Daniel started his career in the media and advertising industry in 2008, and in 2012 he got involved in the radio tech startup, MyRadio (the EU variant of Pandora radio). After a successful business venture at MyRadio, Daniel teamed up with Leon van Zantvoort, as a co-founder to build Beatgrid into what it is today.
At Beatgrid, Daniel is responsible for product and business growth, closely involved in commercial partnerships and supporting tier-one clients with tailor-made audience measurement solutions.
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