January 2024

Comscore to Provide Currency-Grade Measurement Metrics for Nexstar’s Local TV, Broadcast, Network, and Digital Businesses Comscore, Inc. today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing

The new real-time-driven solutions enable enterprises to remain agile and outperform business objectives amid ever-evolving market shifts Tealium, the largest independent and most trusted customer data platform (CDP), today announced new solutions that allow enterprises to deliver enhanced in-the-moment experiences for customers, including Tealium for AI, Tealium Moments, Tealium’s Cloud Data Warehouse (CDW) Partner Ecosystem, and Tealium Consent Orchestration. To

DRM-protected output of LIVE content enabled in Google Cloud via KeyOS Content Encryption Key API BuyDRM announced its KeyOS Content Encryption Key API is integrated with Google Cloud’s Live Stream API allowing LIVE premium video content to output DRM protected streams. Google Cloud customers can easily connect to KeyOS to create encryption keys and pass

Verkada, a leader in cloud-managed enterprise building security and management, announced new investments to continue growing its go-to-market function. With the arrival of new leaders in demand generation, field marketing, channel, and product marketing, the company will build on momentum from 2023 to expand and enrich customer and partner relationships in the year ahead. Richard

Versium for Sheets integrates robust APIs directly into spreadsheets where customer data lives Versium, a leading data technology company, today released Versium for Sheets, a new Google Sheets Extension that seamlessly integrates powerful data enrichment, cleansing and modeling tools within Sheets workflows to transform marketing data. With this new extension, marketers can now leverage Versium’s

Announces Fully Portable Bot Defense for Any Web Application Firewall and New Bot Defense Data in ThreatScope Mobile XDR Appdome, the mobile app economy’s one-stop shop for mobile app defense, announced extensions to its groundbreaking MOBILEBot Defense product, making it fully portable to any web application firewall (WAF). These extensions save mobile brands millions of

The findings from Munch’s annual state of short-form video report provide insights for businesses’ optimal use of short-form content marketing strategies Munch, a leading AI-powered automation platform for social media, today released its annual state of short-form video 2024 report. After analyzing millions of video hours from over 500K content professionals worldwide, the report presents key insights into the utilization

Industry’s largest and most comprehensive analysis of advisor marketing data highlights best practices for SEO, video content, email marketing, and more Snappy Kraken, the marketing technology (martech) innovator serving financial advisors, previewed the results of its “State of Digital 2024” report. Based on an extensive analysis of some 250 million data points from campaigns sent

Global tech leaders share their perspectives on the future of data security in latest trendbook Immuta, a data security leader, announced the release of its 2024 Data Security Trendbook, an annual compilation of insights and predictions about data security from global technology leaders. This year’s trendbook includes insights from experts and industry leaders at companies