Ad Ops Staff Shifts Focus to Campaign Optimization and Meeting Client KPIs
Farm Journal has selected Enliven Data Solutions to implement the TapClicks
unified data analytics and reporting platform. The project entails connecting over 20 data sources, including Google, email marketing, lead generation, programmatic, and the Naviga Advertising platform, to provide a single source of truth, with current data, that can be leveraged organization-wide.
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The project will eliminate the need to manually assemble performance reports, allowing the Ad Ops team to focus on optimizing campaigns to ensure client KPIs are met. Clients have the option to access dashboards to monitor campaign performance or receive reports automatically, in whatever layout or format they prefer.
Farm Journal is the nation’s recognized leader in agriculture content, data and business insights, serving every key audience in agriculture, including crop farmers, livestock producers, the produce supply chain and ag retailers.
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